The world’s largest Bitcoin reserve company Strategy strikes again! Today (12th), the company announced that through an ATM capital increase plan, it raised funds and added over 13,000 Bitcoins within just one week, continuously expanding its holdings.
(Background: MicroStrategy’s first new year purchase! Invested $116 million to buy 1,283 Bitcoins, with USD reserves also expanding to $2.25 billion)
(Additional background: MicroStrategy Strategy invested another $100 million to buy 1,229 Bitcoins, bringing total holdings to over 672,000 BTC)
The publicly traded company with the largest Bitcoin holdings, Strategy (formerly MicroStrategy), released the latest announcement today (12th), confirming its continued commitment to increasing Bitcoin holdings and demonstrating its long-term bullish stance on Bitcoin as a core reserve asset.
Weekly increase of 13,627 BTC, total holdings surpass 680,000
According to the announcement, Strategy purchased 13,627 Bitcoins (BTC) from January 5 to January 11, 2026, with a total investment of approximately $1.247 billion, at an average purchase price of $91,519 per Bitcoin (including related fees and expenses).
After this purchase, as of January 11, 2026, Strategy’s total Bitcoin holdings reached 687,410 BTC, with a total purchase cost of about $51.8 billion. The overall average holding cost is $75,353 per Bitcoin. The holding size continues to set records, maintaining its position as the world’s largest Bitcoin reserve company.
ATM Capital Increase Plan Continues to Advance
Strategy also disclosed the latest implementation status of its ATM (At-the-Market) capital increase plan. The announcement pointed out that during the same period, the company raised funds by selling shares through the ATM plan, which served as the main source for this Bitcoin purchase.
Specifically, from January 5 to January 11, 2026, Strategy sold:
- STRC Variable Rate Series A Perpetual Preferred Stock: 1,192,262 shares sold, net proceeds of approximately $119.1 million
- MSTR Class A Common Stock: 6,827,695 shares sold, net proceeds of approximately $1.1285 billion
In total, Strategy raised about $1.2476 billion through the ATM plan during this period, a figure highly consistent with the amount spent on Bitcoin purchases, indicating that its “fundraising — increasing Bitcoin holdings” strategy remains clear and focused.
As of January 11, 2026, several of Strategy’s stocks still have substantial ATM issuance capacity, demonstrating the company’s high flexibility in the capital markets. Whether it will continue to increase Bitcoin holdings through this mechanism in the future remains to be seen and warrants ongoing attention.
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