A new survey by CoinSwitch suggests growing interest in digital assets among women in India, with 85% of respondents indicating they are likely to invest in cryptocurrency within the next six to 12 months.
The survey, released ahead of International Women’s Day, gathered responses from around 1,000 women across multiple Indian cities and explored their attitudes toward crypto investing, financial independence, and digital assets
According to the findings, 62% of respondents said they are “very likely” to invest in cryptocurrencies, while another 23% reported they are “somewhat likely” to enter the market in the near future.
The report highlights a noticeable shift in financial participation among women, particularly in emerging asset classes like cryptocurrencies. Many respondents cited increasing awareness of digital assets and easier access to crypto platforms as key factors driving their interest.
Women between the ages of 25 and 44 showed the strongest inclination toward crypto investments, according to the survey. This demographic, often consisting of working professionals and entrepreneurs, appears to be actively exploring alternative investment options alongside traditional assets such as equities, gold, and mutual funds.
Another notable finding from the survey is the growing financial independence among women investors
Around 57% of respondents said they make crypto investment decisions on their own, without relying on financial advisors or family members. This trend reflects broader changes in financial behavior, with more women taking direct control of their investment portfolios.
When asked about preferred digital assets, Bitcoin emerged as the most popular choice, often viewed as a starting point for first-time investors
Respondents also showed interest in major cryptocurrencies such as Ethereum, reflecting a preference for established digital assets with larger market presence.
Despite the strong interest, the survey also indicates that education and awareness remain important factors for wider adoption. Many respondents noted that clearer regulations, improved financial literacy, and stronger security measures could further increase confidence in crypto investing.
The findings reflect a broader trend in India’s digital asset ecosystem, where crypto platforms are seeing rising participation from previously underrepresented investor groups. As awareness grows and access to digital financial tools expands, women are increasingly becoming an important segment of the country’s crypto investor base.
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