Strategy, the company at the center of the bitcoin treasury playbook, is now in the sights of crypto enthusiasts, after BTC slipped below the company’s average acquisition price. While Saylor has repeatedly stated he wouldn’t sell any bitcoin, speculation has surged around this subject.
Strategy, the company that pioneered the bitcoin treasury playbook, is in the public eye after the cryptocurrency market collapsed on Saturday, shedding billions in market capitalization.
After a brutal session, BTC fell under $76K in some exchanges, right below the numbers reported by Michael Saylor, Executive Chairman of Strategy, as the company’s average purchase price.
While it has floated over $78K at the time of writing, speculation about Strategy selling part of its bitcoin and the implications of such a move rose on social media channels.

While Saylor has repeatedly stated that the company would never sell bitcoin, he and other company representatives have acknowledged that this might happen if certain conditions are met.
In an November interview, Strategy CEO Phong Le recognized that the company could sell part of its bitcoin stash if it faces difficulties raising new capital through equity or debt issuance and Strategy’s value goes below the price of its BTC reserves.
Even with the recent market moves, this is far from happening, and the company has been preparing to maintain large liquidity levels, increasing its “green dot” reserves to over $2 billion last year to fulfill its obligations without selling BTC.
However, analysts are more concerned about the psychological effect of a BTC sale on the markets than the actual sale, given that it could erode trust in its status as a safe-haven asset for institutions.
Nonetheless, prediction markets believe that Strategy won’t sell BTC anytime soon, with a 5% chance of it happening before March 2026.
At the time of writing, Strategy is the corporation owning the most bitcoin on the planet, with 712,647 BTC under its control, with its latest disclosed purchase reported on January 26.
Read more: Saylor’s Green Dots Deliver Again as Strategy Boosts USD Reserve to $2.19B