Steak'n Shake Bitcoin reserves increase by tens of millions of dollars! Adopting BTC payments leads to soaring performance, surpassing McDonald's in growth

Old American fast-food chain Steak ’n Shake started accepting Bitcoin payments last year and introduced Bitcoin reserves. Now, it announces that the nominal value of its Bitcoin reserves has increased by $10 million, and its Q3 performance growth has even surpassed McDonald’s.

Steak ’n Shake Bitcoin Reserves Grow by Ten Million Dollars

As early as May 2025, the well-known American fast-food chain Steak ‘n Shake opened up Bitcoin payments. Recently, it announced that the nominal value of its Bitcoin treasury has increased by $10 million.

Steak ‘n Shake states that all current Bitcoin sales revenue is fully transferred into Bitcoin strategic reserves, and incorporating Bitcoin into reserve assets has created a positive flywheel effect, with Bitcoin payments driving same-store sales growth, which in turn further expands the company’s Bitcoin holdings.

Image source: X The well-known American fast-food chain Steak ‘n Shake announces that its Bitcoin reserves have grown by ten million dollars.

However, Steak ‘n Shake has not disclosed the total amount of Bitcoin it currently holds, nor has it further explained whether this $10 million increase is due to asset appreciation, customer payment conversions, or the company’s additional capital expenditures for purchases.

Performance Rebound After Implementing Bitcoin Payments, Growth Outperforms McDonald’s

In terms of operational performance, Steak ‘n Shake attributes its recent growth to its decision to embrace Bitcoin.

Steak ‘n Shake revealed that same-store sales in Q2 2025 grew by 11% compared to the previous quarter, and in Q3, the growth rate further expanded to 15%, surpassing competitors like McDonald’s, Domino’s, and Taco Bell.

Image source: Steak ‘n Shake Steak ‘n Shake’s growth rate in Q3 last year expanded to 15%, outperforming McDonald’s.

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Steak’n Shake adopts Bitcoin payments! Q3 performance growth rate surpasses McDonald’s, expanding to El Salvador

Having closed hundreds of stores, Steak ‘n Shake grows against the trend

Founded in 1934, Steak ‘n Shake is a nearly century-old establishment, but it has faced operational crises in recent years.

According to data from ScrapeHero, Steak ‘n Shake has undergone large-scale downsizing in recent years, closing a total of 230 stores from 2018 to 2025, with its U.S. locations decreasing from a peak of 628 in 2018 to 394 in 2026.

To strengthen the benefits brought by its Bitcoin strategy, Steak ‘n Shake officially established its Bitcoin reserve strategy on October 31 last year and partnered with Bitcoin rewards company Fold Holdings.

At that time, Steak ‘n Shake launched a promotion where consumers could purchase “Bitcoin Burgers” or “Bitcoin Sets” via the Fold app and receive $5 worth of Bitcoin as a reward, further stimulating consumption and promoting Bitcoin usage.

Steak ‘n Shake’s Reserve Strategy Differs

Steak ‘n Shake’s reserve strategy differs from asset-liability management strategies used by companies like MicroStrategy (now Strategy), which raise funds through stock issuance to buy Bitcoin.

According to Bitcoin Treasuries data, more than 200 companies currently hold Bitcoin on their balance sheets through stock offerings, ETF issuances, and other methods. Although Steak 'n Shake has not disclosed its total holdings, based on this $10 million appreciation, it remains relatively small compared to top holders.

Image source: Bitcoin Treasuries

Accountants Recommend Companies Reserve Bitcoin, Optimistic About Becoming a Financial Backing

Regarding Steak ‘n Shake’s aggressive accumulation of Bitcoin, Bitcoin investor and financial accountant Rajat Soni expressed approval and suggested that more companies should adopt Bitcoin as a financial buffer.

Soni told Cointelegraph that if companies adopt a Bitcoin reserve strategy, they are more likely to succeed in the market because Bitcoin can serve as a support similar to an insurance buffer.

He analyzed that the main reason most companies fail is due to insufficient funds to sustain long-term operations in the market, and holding Bitcoin can effectively extend the company’s financial endurance, giving managers more time and space to respond to market changes.

Further reading:
Will the 2026 crypto reserve winter arrive? The hoarding model faces elimination, most DAT companies may not survive