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OpenAI 開始認真經營廣告這碗飯了。
ChatGPT 廣告試點才跑了 6 周,ARR 已經達到 $100M+,廣告主超過 600 家。
現在只是美國 Free / Go 用戶先看到,4 月還將開放自助投放。
這已經不再是“AI 產品怎麼賺錢”的問題了。
這是在告訴所有人:
AI 入口 = 下一代流量入口。
誰掌握入口,誰就掌握分發、數據和商業化。
搜尋時代是 Google。
對話時代,新的廣告霸主已經開始露頭了。