Animoca Brands has directly invested in AVAX, the native token of Avalanche, and established a strategic partnership with Ava Labs. This collaboration aims to provide consulting and business expansion support for high-potential projects on the Avalanche network, with initial target markets in the Middle East and Asia. Key focus areas include entertainment, digital identity, and real-world assets (RWA). Executives from both companies have emphasized Avalanche's institutional applicability and stated that the partnership aims to enhance user access experience and application interoperability.