Bitcoin Conference for Corporations: Strategy Prepares to Lead the Transformation of Institutional Adoption

Strategy Inc., a global leader in enterprise Bitcoin strategy, will hold its annual “Bitcoin for Corporations” conference in Las Vegas from February 23-26. This prestigious event will bring together top financial executives to explore a new phase in corporate Bitcoin adoption. As enterprise Bitcoin holdings become more mature, the gathering at The Wynn Las Vegas is designed to translate theoretical concepts into concrete implementation strategies for integrating digital assets into corporate balance sheets.

Momentum of Corporate Bitcoin Adoption Reaches New Heights

The remarkable growth in corporate Bitcoin adoption has created unprecedented momentum. In a statement, Phong Le, CEO of Strategy Inc., emphasized that this year’s conference will be the largest in the event’s history. “By 2025, the number of publicly traded companies worldwide holding Bitcoin on their balance sheets will nearly triple to around 200 companies. Many will be present to share their experiences,” Le said.

This transformation marks a fundamental shift in how corporations view Bitcoin—from a speculative asset to a strategic tool for cash management and value preservation. Looking ahead to 2026, Le highlighted that Digital Capital, Digital Credit, and Digital Currency will redefine the landscape of modern finance for individuals, institutions, companies, and banking entities.

Strategy Inc. Strengthens Leadership with Record Bitcoin Holdings

Strategy Inc.’s position as the largest corporate Bitcoin holder is further solidified. The company now controls a total of 717,722 Bitcoin after purchasing 592 Bitcoin worth $39.8 million last week. This latest acquisition marks the 100th Bitcoin purchase announcement, reflecting Strategy’s ongoing commitment to integrating Bitcoin as an essential part of its corporate treasury strategy.

This leadership inspires thousands of other corporations to evaluate Bitcoin’s potential in their portfolios. David Bailey, CEO of BTC Inc., has indicated interest in adopting a model pioneered by MicroStrategy on a global scale, demonstrating the broad influence of this corporate approach.

Conference Agenda: From Theory to Practical Corporate Bitcoin Implementation

The conference agenda is specifically designed to meet the needs of modern financial leaders. Each session focuses on three main pillars: capital efficiency, risk management, and accurate valuation.

Highlights include a keynote speech by Michael J. Saylor, Founder and Executive Chairman of Strategy, along with a series of exclusive roundtable discussions. Participants include executives from leading financial institutions such as Morgan Stanley, Citi, Metaplanet, and Moelis & Company.

Topics to be discussed:

• Valuation of Corporate Bitcoin Treasuries: Equity analysts from top firms like Benchmark, BTIG, and TD Securities will explore digital asset valuation methodologies.

• Institutional Risk Management Strategies: Leaders from Bitwise, Strive, and Two Prime will share advanced approaches to risk mitigation and investment optimization.

• Evolving Regulations and Legal Frameworks for Corporations: Legal experts from prominent firms will analyze the rapidly changing regulatory landscape for Bitcoin across various jurisdictions.

Corporate Bitcoin Network: Facilitating Digital Transformation

The conference will also feature updates from the Bitcoin for Corporations (BFC) network, an exclusive peer-to-peer community for corporations actively integrating Bitcoin into their business strategies. George Mekhail, Managing Director of BFC at BTC Inc., explains the significance: “Strategy World 2026 is a platform where practical Bitcoin guidance for corporations shifts from academic concepts to real business execution. The Bitcoin for Corporations track at Strategy World is the key meeting point for leaders committed to institutional Bitcoin adoption.”

The BFC network provides ongoing educational resources and mentorship to help corporate leadership navigate the complexities of Bitcoin integration with long-term strategies and disciplined financial management.

Technical Challenges as Corporate Adoption Accelerates

While corporate enthusiasm for Bitcoin continues to grow, the cryptocurrency faces significant technical headwinds. Bitcoin’s recovery efforts stalled during Monday’s US trading session as massive sell-offs in risk assets dampened market sentiment. After a sharp decline over the weekend—including a two-hour crash Sunday night—Bitcoin is now trading around $68,350, indicating that volatility remains a defining characteristic of the market.

Technically, Bitcoin faces substantial resistance, currently about 46% below its all-time high of $126,080. This decline reflects a series of bearish signals: Bitcoin has recorded six consecutive weekly closes in the red—its first such streak—and remains below its 100-week moving average for six weeks in a row.

Failure to break resistance at $71,800 last week triggered thin liquidity at the weekend, pushing the price from the $67,000 range to current levels. However, despite this short-term volatility, the narrative of Bitcoin as a long-term store of value for corporations remains intact, with over 200 public companies maintaining Bitcoin on their balance sheets despite price fluctuations.

The Bitcoin for Corporations conference in Las Vegas will serve as a test case for whether this new phase of corporate adoption can withstand short-term market challenges while laying a solid foundation for long-term institutional growth.