Which brands in the NFT market truly represent the creative value of native IP, rather than merely becoming tools for price speculation? This is a question worth pondering. Many projects appear to be thriving on the surface, but lack genuine cultural accumulation and community engagement behind the scenes, making them purely price chart games driven by hype. In contrast, NFT projects with solid creative foundations and ongoing ecosystem development can survive longer through cyclical fluctuations. The key is to learn how to distinguish—whether you are participating in a genuine digital creative ecosystem or just chasing price ups and downs.