Source: PortaldoBitcoin Original Title: What is World Liberty Financial? Trump Family’s Crypto Project Original Link:

U.S. President Donald Trump has a long list of cryptocurrency ventures, with estimated profits of around US$ 1 billion by October 2025. Among them, a decentralized finance project (DeFi) called World Liberty Financial may be the largest.

The platform, which President Trump co-founded, according to the project’s website, along with his three children, aims to make finance “trustworthy, open, and designed to work like the world does today.”

World Liberty Financial was announced in August 2024 by Eric, Trump’s son. The project is led by DeFi developers Chase Herro and Zak Folkman, along with other members of the Trump family and Zach Witkoff — son of Steve Witkoff, a long-time Trump ally.

Details on how the project works are still relatively scarce. Here’s what is known so far.

An Ethereum-based DeFi project

Built on the Aave protocol, the World Liberty Financial platform had not launched by October 2025, but the project claims it intends to “maintain the digital dollar” and offer “loans to institutions and ordinary users.”

DeFi — short for decentralized finance — is the segment of the crypto industry seeking to replace the traditional banking system. DeFi projects, financial platforms operating without third-party intermediaries, are usually applications built on Ethereum, the blockchain behind the second-largest cryptocurrency, ETH.

World Liberty Financial also runs on Ethereum.

It’s worth noting that, despite the existence of various DeFi applications, this remains a highly experimental sector of the crypto industry, which has already been affected by hacks and scams.

Generally, DeFi sector participants say they want to make the slow and costly traditional banking system more efficient.

So far, World Liberty Financial has positioned itself as the quintessential DeFi project: a lending and financing platform that will “unlock financial access for all, replacing the limits of the traditional banking system with an open and on-chain infrastructure, creating a fairer system — where opportunity is not defined by location, status, or permission.”

What can you do with World Liberty Financial?

Although it is not yet possible to take out loans on the platform, it is already possible to buy its native token, WLFI, which had a market value of US$ 3.56 billion in October 2025, making it the 43rd largest existing cryptocurrency, according to CoinGecko data. WLFI is available on major exchanges like certain market leaders.

The project also has its own stablecoin, USD1, which runs on the Ethereum and BNB Chain networks, first revealed in October 2024. The stablecoin is also available on major American exchanges.

Stablecoins are digital tokens pegged to the value of fiat currencies — in this case, USD1 is pegged to the US dollar. These assets are a fundamental part of the DeFi economy (and the crypto market in general), as they allow traders to quickly enter and exit digital asset operations. Instead of using dollars in the traditional banking system, digital tokens speed up trading in the crypto market.

The Trump family’s involvement

President Trump appears listed as “emeritus co-founder” on the World Liberty Financial website, meaning he is no longer directly involved in the project since taking office in January. His close friend and White House special envoy to the Middle East, Steve Witkoff, is also listed as “emeritus co-founder.”

Still, the Trump and Witkoff families probably made a lot of money from the project: Steve Witkoff’s son, Zach, and the president’s three children — Eric, Donald Jr., and Barron — remain actively involved in World Liberty Financial.

The market value of WLFI is more than two and a half times higher than the memecoin launched by President Trump before his inauguration, the Official Trump (TRUMP). The Trump family holds a significant share of WLFI’s supply; the group’s assets grew by over US$ 6 billion when the tokens began trading in September.

Concerns over conflict of interest

The Trump family’s involvement with WLFI has been controversial. Democratic lawmakers frequently criticize the project — and other crypto ventures of the president. In May 2025, Senator Elizabeth Warren criticized a US$ 2 billion investment by the Abu Dhabi-based sovereign fund MGX in the major crypto exchange, which used the USD1 token, calling the operation “suspicious.”

Influential House Democrats also requested the Treasury access all Suspicious Activity Reports (SARs) related to Trump’s digital asset projects — including World Liberty Financial.

Trump has repeatedly downplayed concerns about his family’s involvement in crypto ventures, including World Liberty Financial, stating that he “did not look” at the profits.