When the common people are hard to deceive, and naked coercion is no longer enough, it can only rely on "appearing reasonable." This is a common tactic in officialdom. When officials say, let the "rich" lead the donations, and the poor follow; in the end, the rich's money is returned as promised, with some extra added, and the accounts are split. Whether it's asking you to donate, donate blood, fill out personal information, download a certain app, encourage you to travel, or encourage you to spend, etc.
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When the common people are hard to deceive, and naked coercion is no longer enough, it can only rely on "appearing reasonable." This is a common tactic in officialdom. When officials say, let the "rich" lead the donations, and the poor follow; in the end, the rich's money is returned as promised, with some extra added, and the accounts are split. Whether it's asking you to donate, donate blood, fill out personal information, download a certain app, encourage you to travel, or encourage you to spend, etc.