What is the ultimate goal of business? The traditional answer has always been: making money.

But on this new soil of Web3, a community is doing something that seems "irrational"—abandoning pure profit maximization in favor of maximizing social impact.

It sounds like idealism. But upon closer reflection, they are using tokenomics not to cash out wildly, but to systematically create educational value and positive externalities. This approach, which seems counterintuitive to business logic, actually accumulates intangible assets—user stickiness, community consensus, long-term trust. And these assets, frankly, are the most difficult to replicate and the most commercially valuable.

Profit can take many forms. Sometimes, sticking to a seemingly "irrational" value can unlock deeper business potential. This may be the fundamental difference between Web3 and traditional business.