The insights brought by Klout are worth pondering. Attention on the internet is always limited, and this is a harsh reality. No matter how good an idea is, once it competes with other topics simultaneously, it can easily be drowned out.

When multiple topics compete for user attention at the same time, only a few can break through the encirclement to become trending. This is similar to building an investment portfolio—no matter how high-quality the projects are, if market focus is scattered, it’s difficult to gain the attention and popularity they deserve.

From Kards' performance, we can see that even projects with good quality can be neglected in an environment with too many topics. This reminds us that in the Web3 ecosystem, it’s not only about building good products and community operations but also about understanding the rhythm of dissemination and market cycles.