The "sudden jump" in Turkish coffee prices has sparked heated discussions. A user recently expressed openly on social media: last week it was 83 lira per cup, how did it suddenly rise to 97 lira this week? The 14 lira difference truly caught people off guard.

This is not just about the price of beverages. It reflects ongoing purchasing power pressure—the rapid increase in everyday consumer goods is the most direct manifestation of inflation in reality. When the local fiat currency depreciates so significantly in a short period, more and more people are beginning to consider alternative ways to preserve asset value. This is also why, under the global high inflation environment, more people are paying attention to the potential of crypto assets as a store of value.