Liquid Capital's Strategic Rebrand: LD Capital Maps Out the Future of Global On-Chain Finance

BlockBeats reports that LD Capital has unveiled an ambitious brand consolidation strategy, announcing a unified corporate identity under the name Liquid Capital. The initiative encompasses a comprehensive ecosystem including Liquid Ventures (focusing on financial infrastructure investment), alongside complementary divisions such as Liquid Digital, Liquid Group, Liquid Crypto, and Liquid Labs. This coordinated branding approach signals the firm’s commitment to establishing itself as a comprehensive player in the evolving digital asset space.

Founder Yi Lihua shared his perspective on current market dynamics, expressing strong conviction regarding ETH’s trajectory and the broader market movement. According to Yi, the recent bull market has unfolded in line with previous expectations, with momentum building at a faster pace than initially anticipated. He attributes this acceleration to the deepening participation of traditional Wall Street players, which is fundamentally reshaping the investment landscape.

Yi Lihua’s outlook extends beyond near-term price action. He anticipates that institutional involvement will progressively narrow the window for significant entry opportunities, effectively reducing the abundance of major market bottoms that characterized previous cycles. This transformation, in his view, marks a pivotal transition toward a new era of global finance on the blockchain.

The broader implications are striking: with approximately 6 billion people potentially coming on-chain globally, the infrastructure and services provided by entities like Liquid Capital’s diversified platform will play a crucial role in facilitating this shift. While maintaining its foundation in spot trading operations, LD Capital positions itself not merely as a participant but as an architect of this emerging financial infrastructure.

The rebranding and business evolution represent more than cosmetic changes—they reflect a deliberate positioning for what many in the industry view as a transformational period in cryptocurrency and digital finance adoption.