Alaska Air Launches New London to Seattle Route With Premium Perks and Competitive Pricing

Alaska Air Group is making waves in the transatlantic travel space with an exciting expansion. Starting May 21, 2026, the carrier will establish consistent daily service connecting Seattle directly to London Heathrow using its modern Boeing 787 Dreamliner fleet. This marks a significant milestone for the airline's international expansion strategy.

**Affordable Transatlantic Access**

For travelers eyeing a trip across the Atlantic, Alaska Air is making it increasingly accessible. The airline is rolling out roundtrip fares beginning at just $699 for the Seattle to London corridor—a competitive price point that could shake up the transatlantic market. Booking is already open on their website, giving early planners a chance to lock in these rates.

**Expanding Route Network**

Beyond the London connection, Alaska Air isn't slowing down. The carrier has also opened reservations for its fresh Seattle to Rome service, adding another layer to its European ambitions. This dual expansion signals the airline's confidence in the Pacific Northwest market and international leisure travel demand.

**Loyalty Program Enhancements**

Premium travelers won't be left out. Starting spring 2026, Atmos Titanium elite status members will enjoy complimentary lie-flat cabin upgrades on all intercontinental flights, automatically applied on their day of departure. This perk adds real value to the airline's loyalty program and could incentivize higher-tier membership.

**Market Response**

The market appears to be digesting the news positively. Alaska Air Group shares are currently trading at $50.00, reflecting a 1.65% uptick on the New York Stock Exchange, suggesting investor confidence in the carrier's growth trajectory and these strategic route additions.