Paul Vogel Steps Into VF Corporation's CFO Role as Leadership Shake-Up Continues

VF Corporation has revealed the appointment of Paul Vogel to the position of Chief Financial Officer, with the transition effective July 8, 2024. The move comes as Matt Puckett departs from the role, marking a significant shift in the company’s financial leadership.

Vogel brings substantial credentials to VF, having recently served as CFO at Spotify Technology S.A., the globally dominant audio streaming subscription platform. His track record at Spotify demonstrates impressive financial acumen—during his tenure, the company’s revenue stream nearly doubled, the user base more than doubled, and the organization successfully expanded both operating margins and free cash flow generation.

The appointment underscores VF’s strategic focus on strengthening its financial architecture. Bracken Darrell, VF’s President and Chief Executive Officer, expressed confidence in the incoming CFO, noting that “Paul’s extensive operational and financial expertise at a global, consumer-oriented company, and his deep knowledge of finance and the capital markets, will be valuable as we continue to strengthen VF’s financial positioning and drive the Company’s return to profitable growth.”

Darrell further emphasized that the company is “excited to welcome Paul to VF and look forward to his contributions to our leadership team as we reset the VF business and ignite growth across our brand portfolio.” This signals management’s commitment to leveraging Vogel’s expertise in navigating the company through its current restructuring phase and positioning it for renewed expansion.

With Paul Vogel’s appointment, VF aims to capitalize on his proven ability to enhance financial performance at scale and his familiarity with managing growth in competitive consumer markets.

(Information based on RTTNews reporting)