Why do so many Web3 projects fade into obscurity? The answer's simpler than you'd think—most fail to create tangible value for actual users, whether they're crypto natives or traditional Web2 folks.

Think back a few months. RWA (Real World Assets) wasn't just another buzzword—it had staying power. Projects in that space delivered something rare: practical benefits that bridged both worlds. Users could actually feel the impact, not just speculate on potential.

That's the difference between projects that build momentum and those that burn out fast. Real-world utility isn't optional anymore—it's the baseline. If your protocol doesn't solve a problem people actually have, you're just adding noise to an already crowded ecosystem.

The winners? They stop obsessing over tokenomics and start asking: what changes when someone uses this?