Online sales during the U.S. "Black Friday" reached a historic high of $11.8 billion, surpassing last year's $10.8 billion, with peak single-minute transactions hitting $12.5 million. A Salesforce report indicated that global sales reached $79 billion (with the U.S. market accounting for $18 billion). Although the order volume dropped by 1%, a 7% price rise may explain the sales increase. Artificial intelligence technology contributed to $22 billion in sales. Foot traffic in physical stores showed mixed trends, with an overall decline of 3.4%, but department stores experienced an increase in foot traffic.