Course Announcement | From 200,000 to 10 Million: The Four-Stage Capability Leap of Lawyers

Course Introduction: Being a lawyer, the income ranges from 200,000 to 10 million. It may seem like just a difference in numbers, but in reality, each step requires crossing a “threshold” of capability. Many lawyers may have had such doubts in their minds: Why do I have many cases, but my income is always stuck between 200,000 and 300,000? Clients come to me, but I just can't close the deals? I’m busy every day, yet my income still can’t break through 1,000,000? I've built a team, but I still feel like everything depends on me? The answer lies not in “taking on more cases,” but in the leap in core capabilities. At Mankun, we break down the growth of lawyers into four key stages: Stage of 200,000: Professional Start. Most of the case sources come from referrals from law firms and acquaintances. Professional abilities are not an issue, but the way of acquiring case sources is relatively passive. To get past this stage, you must begin to establish personal brand awareness so that clients can find you proactively. Stage of 1,000,000: Brand Initial Formation. With stable case sources, you find yourself 'competing in endurance' every day. To break through, you need to learn to use content, social media, and conversion skills to truly master client acquisition capabilities. Stage of 3,000,000: Project-based Operation. The income is considerable, but personal time is completely occupied, encountering a 'ceiling'. At this point, you need process-oriented, collaborative, and product-oriented thinking to transform personal combat power into team combat power. Stage of 10,000,000: Industry Leader. The team has taken shape, but to go further, you need to step out of the role of 'salesperson' and possess strategic vision and industry ecosystem thinking, moving towards being a leader. This time, we invite Zhang Na, co-founder and marketing director of Mankun Law Firm, and Kai Kai, an expert in private domain operation and customer acquisition, to help you break down the four-level model of lawyer income leap and the three major secrets of private domain and case discussions, while combining Mankun's practical case studies to help you see clearly: Why is your income stuck at a certain stage? What is the key capability for the next leap? How can you leverage branding, operations, and teams to achieve exponential growth? The growth of a lawyer is never a solitary battle. On September 21st, we will discuss how to take your next leap forward. Course Information: ✨Theme: “The Four Core Competencies for Lawyers' Income Leap” — The Growth Path from 200,000 to 10,000,000 ➡️Time: September 21, 2025 (Sunday) 14:00-17:00 ✅Location: Hangzhou·Binjiang (Private message address after registration review is approved) Course Highlights: 📈 A curve explains the four stages of lawyer income: 200,000 → 1,000,000 → 3,000,000 → 10,000,000+ 👥 Dual Perspective Teaching: Law Firm Management Growth Path × Private Domain Operation Customer Acquisition Methods 🧩 Mankiw Practical Case: Broker · SOP · Knowledge Base, Build a Lawyer Growth System ✅ Take away the personal “Next Steps Action List” on the spot: from branding to customer acquisition, from processes to teams. Core Module of the Course: Module 1: “The Four Stages Model of Lawyer Income - Taking Mankiw as an Example” 👀Speaker: Zhang Na | Co-founder and Marketing Director of Mankun Law Firm 7 years of legal practice and law firm management experience 200,000 → 1,000,000: How to Transform from “Executor” to “Customer Acquirer” 1 million → 3 million: How to break personal limits of 3 million with SOP and productization 3 million → 10 million: How to build a team to achieve brand authorization and collaborative empowerment Over 10 million: How to become an industry leader through strategic layout and ecological construction Module Two: “Revealing the Three Major Secrets of Private Domains and Negotiation Cases” 👀Instructor: Kai Kai | Private Domain Transaction Manager With 10 years of deep cultivation in the sales field and 5 years in the legal industry, I have trained over 1000 lawyers, guiding them in visualizing case discussions and personalizing private domain IPs to achieve growth and conversion in case sources. Private Domain Construction: How to create a situation where clients are eager to pay you through social circles? Content Breakthrough: How to use legal expertise to attract clients to seek you out? Case Transformation: How to quickly move from consultation to signing, increase conversion rates and efficiency, and make clients choose you today?

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Original Author: Mankun Brand Department