Pepsi Didn’t Issue a Coin! Meme Traps and Risks Behind the “Pepsi Coin” Hype

Why does everyone think Pepsi is issuing coins?

In the crypto market, the brand effect is very strong. When a world-class brand overlaps with the name of a new coin, it can lead newcomers to mistakenly believe that this is “a large company entering Web3.”

Pepsi Coin is a typical example:

• The name is very formal.
• completely consistent with the Pepsi brand
• Someone in the community is deliberately spreading the claim that “Pepsi is entering crypto.”

These factors lead to a misunderstanding among a large number of users.

The official confirmation: Pepsi has never issued a coin.

Neither the PepsiCo website, press releases, nor official announcements have ever mentioned issuing any tokens.

The only Web3 content that Pepsi has genuinely released is NFT digital projects, and it has never involved tokens, blockchain finance, or “Pepsi Coin.”

Therefore: any token named Pepsi Coin / Pepsi Token is not an official project. They are all Meme coins created by third parties.

Currently, most “Pepsi Coin / Pepsi Token” are Meme projects.

Tokens related to Pepsi in the market typically have the following characteristics:

• Low barrier to entry
• Project anonymity
• No technical development
• No roadmap
• Rely on the name to drive attention
• High initial popularity, followed by a rapid decline.

Due to the lack of continuous development, these types of tokens will mostly lose value in the short term.

Why have these tokens almost all gone to zero?

Reason one: No official value support at all

No authorization from Pepsi, no brand collaboration, purely taking advantage of traffic.

Reason 2: Lack of any ecological construction

No applications, no use cases, and no technology.

Reason three: The life cycle of speculative trading is extremely short.

The general rule of Meme coins is: they come quickly and drop even faster.

Reason four: No maintenance, easy to abandon the project

The project team may just be seeking temporary popularity and could disappear in a few days.

Therefore, a large number of Pepsi-related coins have already approached “0”, with almost no investment value.

The typical risks of brand-named tokens

• It is easy for newcomers to mistakenly identify it as an official coin.
• Often use names to manipulate the market and harvest profits.
• High probability of no maintenance
• Tokens die very quickly.
• Possible trademark infringement, the project may disappear at any time.

Among all high-risk tokens, “brand name borrowing tokens” are the type with the highest failure rate.

How to protect yourself from being influenced by brands?

1. Be sure to check the official statement.

If brands like Pepsi, Coca-Cola, and Nike really issue coin, there will definitely be global media coverage; it can’t just be promoted by anonymous small communities.

2. Don’t assume it’s a stable project just because the name is familiar.

The more a name resembles a big company, the more cautious you should be.

3. Maintain an “entertainment mindset” towards Meme coin

Treat it like a lottery, not an investment.

4. Stay away from the combination of new products + anonymous teams + brand names

This is the most common characteristic of “pseudo-brand coins”.

Conclusion: Stay rational and stay away from fake brand token scams.

In summary: Pepsi has not issued a coin. All instances of Pepsi Coin are meme coins, and the vast majority have gone to zero or are on the verge of doing so.

If you want to participate in Web3 safely, please stay away from brand-induced tokens and protect your assets.