McDonald’s CEO Taste-Test Video Sparks Online Buzz As ‘Big Arch’ Burger Launch Draws Mixed Reactions

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A promotional video featuring McDonald’s CEO Chris Kempczinski taste-testing the new “Big Arch” burger has gone viral, with social media users mocking his seemingly awkward reaction and his use of “product” to describe the food. The Big Arch burger, boasting two quarter-pound patties and a tangy sauce, is set for a limited-time rollout in the U.S. starting March 3rd, aiming to appeal to customers seeking a larger fast-food option.

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