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In 2025, the domestic retail sales of toys (excluding trendy toys) reached 103.53 billion yuan.
On March 29, People’s Finance News reported that the China Toy and Baby Products Association recently released the “2026 White Paper on the Development of China’s Toy and Baby Products Industry,” which shows that in 2025, the retail sales of toys (excluding trendy toys) in the domestic market will reach 103.53 billion yuan, an increase of 5.8% year-on-year; the retail sales of trendy and collectible toys will reach 67.69 billion yuan, an increase of 45.4% year-on-year. (Xinhua Net)