CIMB Trust Launches Diversified Financial Literacy Campaign

NightAirdropper · 2026-03-10T01:30:53+00:00

Cigna Xin Nuo Life Insurance Co., Ltd. has launched the 2026 "3.15" Financial Consumer Rights Protection Campaign, with the theme "Clear and Bright Financial Networks, Protecting Peace of Mind Consumption," aimed at enhancing public financial literacy. The campaign covers both online and offline channels, releasing risk alerts and educational content to help identify financial scams, and explaining key points of the "Measures for the Management of Suitability of Financial Institution Products." The company also promotes financial knowledge through interactive formats and will continue to strengthen consumer rights protection in the future.

NightAirdropper

2026-03-10 01:30:53

Abstract generation in progress

(Financial News, March 9, 2026) China Merchants Cigna Life Insurance Co., Ltd. has fully launched its 2026 “3.15” Financial Consumer Rights Protection Education and Promotion Campaign, themed “Clear and Honest Financial Networks, Protecting Peace of Mind Consumption,” aimed at improving public financial literacy. During the event, the company released a series of original science popularization articles and lively short videos about risk alerts through online and offline channels to help consumers identify financial scams. A dedicated promotional zone was set up to answer questions.

During the campaign, regarding the “Management Measures for the Suitability of Financial Institution Products,” which officially took effect on February 1, 2026, the company focused on the consumer perspective. Through flyers and other formats, it explained the meaning of “Three Suitabilities” and provided examples of how consumers should start from themselves to ensure “Three Suitabilities.” The company also innovated educational methods by engaging participants with interactive games and micro-dramas, and by promoting financial knowledge in communities, enterprises, and schools to ensure consumers can understand and apply the information. Moving forward, China Merchants Cigna will continue to strengthen its responsibility to protect consumer rights and work towards building a safe financial consumption environment.

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