Most of us have accepted the 30% commission from app stores as inevitable. It's just how things work, right? But what if the math could be completely different?

Take a student developer trying to monetize their app today. That 30% cut isn't just a fee—it's a massive tax on innovation itself. It represents the old guard, the gatekeepers deciding what stays and what goes.

Base is starting to shift this equation. By moving to an onchain model, developers capture more of the value they create. No middleman. No arbitrary 30% extracted before users even get their hands on the product. The mechanics change when you remove the traditional intermediaries.

It's not just about keeping more revenue. It's about rethinking who controls the distribution layer. That's where the real disruption happens.