Chinese New Year’s Festival is coming, and Doubao’s moves are worth paying attention to. They secured the exclusive sponsorship rights for the Spring Festival Gala, which means what?

A quick look at history shows us. Back then, WeChat Pay directly broke through Alipay’s years-long payment barrier through Spring Festival red envelopes. How aggressive was this move? Jack Ma even described it as the "Pearl Harbor" incident. The traffic conversion capability of the Spring Festival Gala is indeed terrifying.

Looking at current data: Doubao is already ranked first on the free app download charts, with daily active users surpassing 100 million. This base itself is already astonishing, and with the Spring Festival Gala as a nationwide broadcast window, the potential for imagination is endless.

Interestingly, what did we see last year? YuShu Technology’s humanoid robot appeared on the Spring Festival Gala, and as a result, the humanoid robot concept exploded. DeepSeek’s AI topics also flooded the screens during the Spring Festival period. Chips and computing power ultimately need to be applied in practical applications. Will Doubao’s appearance at this year’s Spring Festival Gala become the turning point for AI applications entering the "Deep Era"?

Anyway, this wave of momentum is definitely worth tracking.