Explore the GameFi breakthrough path of Puffverse

With the rapid development of blockchain technology, GameFi (the financialization of blockchain games) has emerged as an innovative product of the Web3 era, attracting a lot of attention. However, despite the potential of this emerging field, it also faces a series of challenges.

How to stand out in this highly competitive market has become a pressing issue for many projects. Puffverse, an innovative project developed by the original Xiaomi team, is providing new possibilities for the future development of the GameFi industry through its unique resource integration and product design.

1. Industry Pain Points: The “Traffic-Value” Spiral Dilemma of GameFi

In the current GameFi market, low user retention rate is a significant pain point. According to DappRadar data, the user retention rate for blockchain games is less than 15%, far lower than the over 40% for traditional mobile games. With such fragmented data, what are the underlying reasons behind it?

1. Over-financialization

GameFi projects tend to focus too much on the token economy, attracting users through a “Play to Earn” model. However, this short-term revenue-oriented strategy often ignores the entertainment aspect of the game, resulting in a rapid loss of players when revenue decreases or the market fluctuates.

2. Homogenization of gameplay

Many blockchain games lack innovation, simply replicating existing models, leading to a similar user experience and a lack of appeal. Complex game mechanics and economic models further increase the entry barrier for new users.

3. Technical Experience Fragmentation

The complexity of blockchain technology poses challenges for user experience. Cumbersome wallet setups, complicated transaction processes, and unstable network performance reduce user engagement, while the lack of smooth interaction between on-chain and off-chain also frustrates players.

Since the reasons have been found, to solve these problems, we need to start from the following aspects:

Web2 Traffic Entry: Reduce the barrier for users to enter Web3 by collaborating with traditional internet platforms.

Strong IP content: Create compelling stories and characters to enhance emotional connections with users.

Sustainable economic model: Design more sustainable economic models that balance entertainment and economic incentives.

2. Puffverse’s Breakthrough Logic: Building the Leader of the Next Generation Web3 Gaming Ecosystem

1. Resource Card Positioning: Full chain empowerment from hardware to traffic.

Puffverse was incubated by the original Xiaomi software team and integrates Alibaba’s technological genes, providing the project with dual experience from hardware and large internet companies. This resource background enables Puffverse to form a full-chain empowerment in technology development and user growth. At the same time, the project has received leading investment from Animoca Brands and follow-on investment from Sky Mavis, with the private placement valuation skyrocketing from 30 million to 70 million USD within six months. Capital expectations are highly concentrated, forming a “top-tier blockchain game ecosystem alliance,” laying a solid foundation for its rise in the blockchain gaming sector.

Hardware and software integration: Leveraging Xiaomi’s hardware development experience, Puffverse is able to take the lead in adapting and optimizing gaming devices.

Traffic and User Growth: Alibaba’s user growth strategy provides valuable insights for Puffverse in user acquisition and retention.

The core team includes members from well-known companies such as Xiaomi and Alibaba, possessing industrialization capabilities for Web2 products and design capabilities for Web3 economic models. Additionally, the globally distributed team is located in places like Nanjing, Singapore, and the Philippines, combining localized operations with an international perspective.

2. Product Design: The Value Highlights of the “De-liver” Attempt in the 3D Metaverse

Puffverse achieves customizable and editable elements and objects by rendering 3D models for metaverse applications with tailored algorithms, building a scalable and flexible infrastructure that adapts to ecosystem expansion. This design spans across software to hardware applications and enhances user experience by lowering the usage threshold for users.

Decentralized Experience: Through simple and easy-to-understand game design, Puffverse lowers the participation threshold for users, allowing more users to enjoy the fun of gaming without investing a lot of time. At the same time, the team benchmarks against Disney’s “lightweight social metaverse”, using party games to reduce the user threshold and avoid the drawbacks of traditional blockchain games’ heavy financial attributes.

Flexible infrastructure: Choose Ronin chain layout to leverage the mature chain game user traffic pool. At the same time, the scalable architecture allows Puffverse to quickly respond to market changes and launch new features and gameplay.

3. Economic Model: Balancing the Interests of VC and the Community

Puffverse has made careful arrangements for the release ratio of the TGE in the strategic round and private placement round through the design of the unlocking mechanism. The token has a rich application scenario, including NFT asset minting fuel, social behavior mining, and governance rights staking, ensuring a balance of interests between VC and the community.

• Token Unlock Control: The team and advisor tokens are locked for a period of 12-24 months, staggered with the unlocking period of the private placement round, reducing early selling pressure. By controlling the unlocking ratio of the strategic and private placement rounds, Puffverse has avoided excessive sell-offs of early tokens, maintaining market stability.
• Diversified token applications: Tokens are not only used for economic activities within the game but also grant users governance rights and opportunities to participate in community development, enhancing users’ sense of belonging and engagement. At the same time, the play-to-earn (P2E) model accounts for 18% with a 36-month linear release, effectively avoiding uncontrolled token inflation.

III. Value Assessment: The “New Species Sample” of the GameFi 3.0 Era

Ecological Imagination: The linkage between IP commercialization and specific product hardware in the real world.

Puffverse is building a hybrid IP ecosystem that integrates virtual and physical elements, achieving ecological expansion of IP through IP commercialization and its linkage with specific physical products in the real world. This strategy not only expands Puffverse’s influence but also provides a broad imaginative space for its future development.

IP ecosystem expansion: Through online and offline collaboration, Puffverse can promote its brand and products in a broader range of fields, attracting more users.

Virtual and Real Integration: Combining virtual IP with real products to create a brand new user experience and business model.

Track Insights: The Paradigm Shift of Traditional Internet Giants Entering the Blockchain Gaming Space

The success of Puffverse highlights the immense potential for traditional internet giants to enter the blockchain gaming space. By combining the advantages of Web2 and Web3, Puffverse provides a new development paradigm for the blockchain gaming industry that other projects in the field can learn from.

Paradigm Shift: The entry of traditional internet giants has not only brought abundant resources and experience but has also driven innovation and transformation in the blockchain gaming industry.

The combination of Web2 and Web3: By integrating the user experience of Web2 with the economic model of Web3, Puffverse has created a brand new gaming ecosystem that attracts a large number of users.

Conclusion

In this era of GameFi 3.0 filled with opportunities and challenges, Puffverse, as a “new species sample”, demonstrates how to stand out in fierce market competition through resource integration, technological innovation, and user experience optimization. It not only provides new ideas for solving industry pain points but also points the way for the future development of blockchain games. With the continuous expansion and improvement of the ecosystem, Puffverse is expected to become an important force in leading the Web3 gaming revolution, creating a richer and more diverse gaming experience for players worldwide.

Author: Rooick Z., Gate researcher *This article only represents the author’s views and does not constitute any trading advice. Investment carries risks, and decisions should be made cautiously. *The content of this article is original and copyright belongs to Gate. If reprinting is needed, please indicate the author and source; otherwise, legal responsibility will be pursued.