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DEA of "Pictore" establishes a new company with Tokyo Electric Power Group GGG - Aiming for "Democratization of Infrastructure" | CoinDesk JAPAN
Singapore-based Web3 company Digital Entertainment Asset (DEA) announced on April 24 that it has established a joint venture in Singapore with Tokyo Electric Power Group's Greenway Grid Global (GGG) aimed at "democratizing infrastructure."
The new company name is "Growth Ring Grid (GRG)" and the establishment date is April 1, 2025.
The background of the establishment of GRG lies in the deployment of the participatory social contribution game "PicTrée," which was co-developed by both companies.
This is a system where citizens can take photos of utility poles and other infrastructure through a game, contributing to infrastructure inspection. It was developed as a solution to the resource shortage in maintaining aging social infrastructure.
Since February to March of this year, DEA, in collaboration with NTT-ME and GGG, has been conducting a demonstration experiment using this pictorial representation on approximately 150,000 utility poles in three prefectures of North Kanto (Tochigi, Gunma, Ibaraki). Participants are rewarded with the company's issued cryptocurrency DEAPcoin (DEP).
In addition, DEA has been actively moving towards business expansion, and in January of this year, it announced that its holding company PlayMining raised approximately 1 billion yen from a fund formed by ZUU Funders.
The raised funds will be allocated to strengthening the organizational structure in preparation for listing on the U.S. Nasdaq market, and will also consider enhancing development in the DePIN (Decentralized Physical Infrastructure Network) field.
The new company GRG will accelerate the social implementation of Pictole by merging DEA's Web3 technology and gamification expertise with GGG's knowledge and network related to infrastructure.