Gate News 消息，3 月 31 日，拉美电商巨头 Mercado Libre 宣布将关闭其自有加密代币 Mercado Coin，结束这一持续近四年的用户激励实验。自 4 月 17 日起，用户将无法再购买、出售或通过返现获取 Mercado Coin，该代币在平台内的核心功能正式终止。不过，用户仍可选择将持有的代币出售、用于购物抵扣，或等待系统自动兑换为本地法币。Mercado Coin 于 2022 年在巴西推出，基于以太坊 ERC-20 标准，最初用于奖励平台消费行为，并通过 Mercado Pago 钱包进行管理，与交易所 Ripio 合作支持流通。此次关停反映出大型科技公司正在重新评估自有加密资产（品牌代币）的可行性与长期价值。尽管如此，Mercado Libre 仍保留其他加密相关业务，包括稳定币转账、代币交易功能，并在资产负债表上持有超过 3800 万美元的比特币。业内认为，此举标志着"平台型代币"模式正在降温，而更具通用性的稳定币与基础设施型产品正成为主流方向。
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