Michael Saylor’s Strategy Buys More Bitcoin Amid Market Slump

• Strategy now holds 672,497 BTC, with $8.31B unrealized gains, showing ongoing commitment to Bitcoin accumulation.

• BTC trades between $87K-$90K; analysts warn upside capped until $90K is reclaimed, with potential dips to $84K-$85K.

• Critics like Peter Schiff question Strategy’s returns, but Saylor stays bullish on Bitcoin’s long-term growth potential.

Michael Saylor’s Strategy, formerly known as MicroStrategy, made another significant Bitcoin purchase last week despite the ongoing market downturn. The company acquired 1,229 BTC for $108.85 million at an average price of $88,568 per coin.

This latest purchase increases Strategy’s holdings to 672,497 BTC, representing a total value of $58.7 billion. The company’s average acquisition price remains $74,997, resulting in an unrealized gain of $8.31 billion, or roughly 16%.

This move comes as Bitcoin and Strategy’s stock face a challenging year, heading toward losses after previous gains were erased. Notably, Strategy funded the purchase by selling 663,450 of its own shares, generating $108.8 million.

Executive Chairman Michael Saylor had hinted at this acquisition in a conventional Sunday post on X, captioned “Back to Orange,” signaling another Bitcoin buy. The announcement follows a brief pause in purchases, when the company had increased its USD reserves to $2.19 billion instead of buying BTC.

Strategic Moves in 2025

Strategy has been aggressive in December, making some of its largest Bitcoin purchases of the year. In the week ending December 14, it spent $980 million to buy BTC, its largest buy since July. Earlier in December, the company added 10,624 BTC for $962.7 million. Despite these moves, Strategy’s stock trades flat at $158, showing little reaction to the new acquisition.

Bitcoin remains range-bound, trading between $87,000 and $90,000. Analyst Ted noted, “Until Bitcoin reclaims the $90,000 level, the upside is capped. If it loses $87,000, a revisit of $84,000-$85,000 is likely.” Meanwhile, analyst Killa warned of potential short-term swings, stating, “The moment this trend line is broken, it will condition people to look for longs. It will only result in another HTF LH.”

Market Criticism and Outlook

Bitcoin skeptics continue to question Strategy’s model. Peter Schiff criticized Saylor for holding Bitcoin for five years at an average cost of $75,000, yielding a “paper profit” of just 16%.

He maintained that investing in different assets would have allowed Strategy to earn more returns. Despite the short-term volatility, Saylor and Strategy are still dedicated to Bitcoin accumulation, indicating optimism in long-term returns.