Franklin Templeton Targets Strong Demand With XRP ETF Launch on November 18

Franklin Templeton will launch its XRP ETF on November 18 and this move could reshape early demand for XRP products.

Bitwise will follow with its own XRP ETF which may attract new investor groups and increase overall market liquidity.

Analysts expect stronger XRP inflows as several ETFs begin trading and this could shift trading patterns in the market.

Franklin Templeton will launch its XRP ETF on November 18 as demand for XRP products rises. The fund will trade under the ticker EZRP on the CBOE. Market analysts expect strong activity during the opening sessions. The launch follows the rapid growth seen after Canary Capital’s recent entry in the same market segment. That debut attracted significant attention and opened a new phase for XRP exchange-traded products.

Franklin Templeton Positions EZRP for Early Momentum

Franklin Templeton aims to capture investor interest with its upcoming launch. The firm updated its S-1 filing with simpler language to speed its regulatory timeline. Investors often prefer large and well-established issuers. This trend could help EZRP gain early traction. Canary Capital’s fund recorded $58 million in first-day volume and set a new ETF debut record for 2025. Market participants now expect Franklin Templeton to benefit from similar demand.

The arrival of two major issuers in the same week has created strong attention around XRP. The back-to-back launches could influence trading volumes across the wider ETF lineup. Many investors plan to watch liquidity levels closely as the new products begin trading.

Bitwise Prepares for Its Own XRP ETF

Bitwise will introduce its XRP ETF on November 20. This launch will arrive only two days after EZRP begins trading. The firm previously delivered a successful Solana ETF debut last month. That experience has raised expectations for its upcoming XRP product. Bitwise aims to attract hedge funds, family offices, and institutional groups familiar with digital assets. These participants may view XRP as a useful addition to diversified crypto exposure.

Analysts say XRP could enter a new cycle of market liquidity as these products gain adoption. They expect inflows from both traditional investors and speculative traders. These inflows may shift trading behavior within the broader market. The introduction of several XRP ETFs within a short period has created new discussions about long-term demand.

Analysts Track XRP Volatility and Sentiment

XRP did not rally after Canary Capital’s launch. The token instead posted losses during the same period. Analysts linked the decline to broader market weakness rather than the ETF debut. Bitcoin also fell during the same cycle. Market observers have noted similar trends across other major assets during ETF release periods.

Several experts continue to anticipate a positive shift in XRP’s trajectory. They point to previous market cycles where XRP recovered after early declines. They also highlight how major ETFs often draw stronger inflows after initial volatility settles. Historical patterns show that early pressure does not always signal long-term weakness.

Market watchers also compare volume levels across leading ETFs. BlackRock’s Bitcoin ETF reached $111.7 million in opening volume. Canary Capital’s XRP ETF achieved $245 million. These numbers continue to shape expectations for incoming products from Franklin Templeton and Bitwise.