As Institutions Embrace Tokenization, Can New Platforms Solve Crypto’s Data Mess?

Institutional adoption of tokenized assets is rising, but fragmented and inconsistent on-chain data remains a major barrier for analysis.

• Major financial firms are exploring tokenized assets, but data is scattered across multiple blockchains in inconsistent formats.
• New data intelligence platforms are launching to standardize and interpret this on-chain information for institutional use.
• Solving this “structural opacity” is seen as a key step for tokenized finance to scale and attract trillions in assets.

As financial giants like BlackRock and JPMorgan push deeper into tokenized finance, they are encountering a fundamental challenge. The vast amount of data generated across different blockchains is often siloed, inconsistent, and difficult to analyze. This growing data fragmentation is creating a significant bottleneck, hindering the visibility needed for institutional-grade market analysis.

To address this, a new wave of data intelligence firms is emerging. One of the latest is Moonberg, a Swiss-based company that launched its platform on Sept. 18 to tackle data fragmentation in tokenized finance, according to a press release. The firm is entering a market projected to grow significantly as more assets move on-chain.

The Deeper Challenge of On-Chain Data

The problems Moonberg aims to solve are well-documented challenges in the crypto industry. According to a report from Galaxy, most blockchain networks are different, and their data requires significant engineering work to be properly ingested and indexed in a usable way. This often creates a lag between when a new asset launches and when reliable on-chain metrics become available for it.

Furthermore, on-chain data alone is often not enough. A report from Chainalysis highlights that connecting on-chain activity with off-chain intelligence is crucial for providing the broader context needed to understand market movements and identify risks. This is especially true for linking seemingly isolated events to uncover larger trends.

A Competitive and Cautious Landscape

Moonberg is entering an established field of on-chain analytics. The space already includes major players like Nansen, a platform known for its labeled wallet data, Arkham Intelligence, which focuses on deanonymizing blockchain activity, and Glassnode, a popular market intelligence suite.

Analysts urge caution when interpreting any on-chain data. Hasu, a prominent crypto researcher, noted on X that “the community needs to better understand how different growth phases play out and how we expect that to be reflected in the metrics”. Researchers at Glassnode echoed this, cautioning that simple metrics like “active addresses” can be misleading without deeper analysis of user retention over time.

Moonberg’s Entry and Early Sentiment

Despite the challenges, early community sentiment around Moonberg appears cautiously optimistic. A recent community poll on RootData showed 74% of participants were “bullish” on the project. Additionally, third-party trackers noted that Moonberg’s X account gained the most new followers among a cohort of top projects in a recent period, suggesting rising awareness, according to a post on Binance Square.

However, in-depth, critical reviews are still sparse. Discussions on platforms like Reddit are limited and tend to focus on partnership announcements rather than detailed analysis of the platform’s capabilities, while some analysts warn that on-chain data can be misinterpreted without proper quality control. This early excitement, combined with analytical caution, highlights the long road ahead for any new platform trying to provide definitive clarity for the tokenized era.