Astronomer CEO's infidelity crisis management: Invite Coldplay's lead singer's ex-wife "Gwyneth Paltrow" to put out the fire.

Coldplay concert "Kiss Cam" accidentally revealed the affair of Astronomer CEO, but they hired Coldplay lead singer's ex-wife Gwyneth Paltrow as a temporary spokesperson, using super PR tactics to reverse the brand crisis. (Background: Pump.fun founder Alon faced backlash during a live stream: questioned for "not daring to speak throughout," triggering $PUMP to fall below the issue price in a series of declines) (Additional context: From now on, please call CZ big brother! Thanks to the community for "this nickname is an honor" secretly criticizing the New York Times) While Coldplay fans are innocent, being caught cheating at a concert is shameful, especially as the world saw Astronomer CEO Andy Byron in an awkward embrace with HR manager Kristin Cabot. Andy Byron quickly squatted down after realizing it was Kiss Cam, trying to escape the lens, but the suspicious behavior had already become the focus of global social death. The hashtag #AirflowAffair rapidly surged on Western social media, and the two high-level executives involved in the affair resigned the next day, causing the reputation of the startup company Astronomer, whose main product is Airflow, to bleed out instantly. Unexpected PR move: inviting Coldplay's ex-wife. Online memes and mocking posts about the CEO exceeded one hundred thousand in just one day, and Astronomer employees anxiously discussed their future on Slack, while clients and venture capitalists demanded explanations. On the 25th of the US time, however, Astronomer's PR move was surprisingly brilliant! Astronomer invited actress Gwyneth Paltrow (the one who played Pepper Potts in Iron Man), who in a one-minute video referred to herself as "the super short-term spokesperson invited by Astronomer," first thanking the public for their curiosity about Airflow's data workflow, then seriously stating, "Yes, we are the best team operating Apache Airflow," directly redirecting everyone's gossip focus back to the company's core business. Gwyneth Paltrow is the ex-wife of Coldplay lead singer Chris Martin; they met in 2002, married in 2003, have two children, announced a "conscious uncoupling" in 2014, and officially divorced in 2016 but still maintain a close co-parenting and friendship relationship. While every netizen imagines the divorce issues the Astronomer CEO will face next, hiring Coldplay lead singer Chris Martin's ex-wife at this time is indeed a stroke of humorous genius. Since Astronomer hosted a data workflow seminar Beyond Analytics in September, Pepper Potts mentioned in the video that "there are still spots available for the seminar," while also effectively advertising the event. Transforming the gossip focus into Astronomer's image as "the best at Apache Airflow." Can a marriage crisis turn into a business focus? Not necessarily, but at least it was a very successful PR show.