1. Introduction

In recent years, the cryptocurrency market has witnessed rapid growth. From the inception of Bitcoin, which ushered in a new era of decentralized digital currencies, to the current landscape of thousands of cryptocurrencies flourishing side by side, the market scale continues to expand and attract global investors. Cryptocurrencies, built on blockchain technology, feature decentralization, distributed ledgers, and immutability. They not only offer investors a novel investment channel but also showcase tremendous application potential in areas such as cross-border payments and decentralized finance (DeFi), thereby driving innovation and transformation in the financial industry.

Verasity Crypto stands out in the cryptocurrency sector as a distinctive project with deep engagement in digital advertising and esports, constructing a unique ecosystem. By innovatively integrating blockchain and artificial intelligence (AI) technologies, it developed the patented Proof of View (PoV) system to tackle the long-standing issue of ad fraud in the digital advertising industry. This system verifies and records ad views in real time and uses AI to accurately distinguish between human and bot viewing behavior, bringing unprecedented transparency and trust to the advertising industry. Meanwhile, Verasity’s VeraEsports introduces a “Watch to Earn” model, enabling users to earn VRA tokens while watching videos. This offers users a fresh experience and income model, and opens new avenues for the development of esports and video entertainment industries.

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2. Overview of Verasity Crypto Project

2.1 Introduction to Verasity

Verasity is an innovative Web3 platform focusing on building an ecosystem for sharing esports and video entertainment, with blockchain underlying technology and the cornerstone of the cryptographic token (VRA), creating a new generation of media interactive network. Its core team has gathered professional talents in the fields of media, video, and technology, and with rich experience in high-performance business, is committed to promoting the transformation and development of the digital advertising and video entertainment industry.

On a technical level, Verasity combines the decentralization and tamper-proof features of blockchain technology with the powerful data analysis capabilities of artificial intelligence (AI) to develop a series of unique protocols and products. Among them, the most eye-catching is its patented PoV (Proof of View) system. The system was patented in the United States in March 2021, and is able to real-time and accurately verify and record the view count of each advertisement. By deploying 200 touchpoints to capture user viewing behavior data comprehensively, and leveraging AI technology to deeply analyze these multidimensional data, the PoV system can clearly distinguish whether the subject viewing the advertisement is a real person or a bot, fundamentally solving the long-standing problem of ad fraud in the digital advertising industry. At the same time, blockchain technology ensures the validity, tamper-resistance, and traceability of the data, all data is permanently stored on a public ledger, and all parties in the advertising value chain, including advertisers, publishers, and viewers, can access these tamper-proof activity data, greatly improving the transparency of the industry.
Verasity has multiple important products, which further enrich and improve its ecosystem. VeraViews, as a unique solution that real-time prevents ad fraud, provides complete transparent information for all participants in the ad value chain based on PoV technology, protecting personal information in a privacy-compliant manner, effectively enhancing trust in the advertising market. VeraPlayer, on the other hand, is a powerful video player with features such as smooth playback, personalized recommendations, and supports users to earn (VRA) tokens while watching videos, bringing users a new viewing experience and revenue model. VeraWallet, as a secure and convenient digital wallet, not only provides users with the function of storing (VRA) tokens but also supports staking tokens to earn passive income, with an annualized return of up to 15%, far exceeding most DeFi Farming yields, attracting many users to participate.

2.2 Project Development History

Verasity’s journey has been marked by innovation and milestones. Since its inception, it has achieved key accomplishments in technology development, market expansion, and ecosystem building.

In 2017, the Verasity project officially launched, with the core team drawing on deep insights into the pain points of the digital advertising and video entertainment industries, beginning to conceive innovative solutions based on blockchain and AI technologies, dedicated to creating a more fair, transparent, and efficient media interaction network.

In 2018, Verasity released its initial whitepaper, detailing the project’s technical architecture, business model, and development vision, attracting the attention of many investors and industry experts, laying a solid theoretical foundation and financial support for the subsequent development of the project.

In 2019, the VRA token presale phase was launched, with a strong market response, further validating the project’s market potential and commercial value. In the same year, the Verasity team focused on technical research and development, continuously optimizing and improving the PoV system to enhance its accuracy and efficiency in detecting ad fraud.

At the end of 2020, Verasity made a major breakthrough, successfully listing on several well-known exchanges, including Kucoin, Bithumb, OKX, Huobi, etc. The market liquidity and recognition of VRA tokens have been greatly improved, attracting more users and investors to participate in the Verasity ecosystem.

In March 2021, Verasity’s PoV system was patented in the United States, which highly recognizes its technological innovation and industry value, marking a substantial progress in Verasity’s efforts to combat advertising fraud and providing strong technological support for its expansion in the digital advertising market.

On July 19, 2022, Verasity established a strategic partnership with the global leading advertising organization IAB. The IAB organization has 750 member companies, including world giants such as Google, Facebook, and Microsoft. This cooperation provides Verasity with the opportunity to collaborate deeply with many industry giants, further enhancing its visibility and influence in the industry, and accelerating the global promotion and application of its technology in the advertising market.

In October 2022, VeraViews was approved to become an Amazon Advertising partner and was listed as a tool provider in the Amazon Advertising Partner Directory, providing video measurement, brand safety, advertising effectiveness, as well as reporting and analysis tools. This collaboration enables Verasity’s technology to reach hundreds of millions of global customer users, greatly expanding its market share, and also providing Amazon Advertising with more precise and reliable advertising monitoring and evaluation services.

As of now, Verasity’s technology has been widely used in video players on websites such as YouTube, Twitch, Vimeo, JWPlayer, Brightcove, Kaltura, VideoJS, Flowplayer, and Ooyala, occupying over 95% of all online video players, fully demonstrating the reliability and market competitiveness of its technology. Verasity has also formed a strategic partnership with Visa to jointly launch the Visa debit card VeraCard, which can be used for consumer payments with (VRA), further expanding the application scenarios of (VRA) tokens and promoting the use of cryptocurrency in real life.

3. Technical Principles Analysis

3.1 Blockchain Underlying Technology Application

Verasity has built a decentralized open ledger ecosystem based on blockchain technology, which has brought many revolutionary advantages to its business model. One of the core advantages of blockchain is its distributed ledger characteristics. In the Verasity ecosystem, all data, including advertising activity data, user viewing behavior data, and transaction records, are distributed and stored on numerous nodes in the network. Unlike traditional centralized storage methods, this distributed storage eliminates the risk of a single central node. Even if some nodes fail or are attacked, the data integrity and availability of the entire system will not be affected. At the same time, because each node has a complete copy of the ledger, the redundancy of the data is greatly enhanced, further ensuring the reliability of the data.

The consensus mechanism is one of the key technologies for decentralization on the blockchain. The consensus mechanism used by Verasity ensures the consistency and recognition of data among nodes in the network. During the advertising transaction process, when new ads are placed, viewing records, or transactions occur, the relevant data is packaged into blocks and propagated and verified in the network through the consensus mechanism. Only blocks that have been verified by the majority of nodes can be added to the blockchain, becoming an immutable historical record. This mechanism effectively prevents data from being maliciously tampered with, as tampering with the data of a block would require tampering with the data of the vast majority of nodes in the network simultaneously, which is almost impossible to achieve in practice. Taking ad viewing data as an example, in traditional centralized ad monitoring systems, data may be tampered with to exaggerate or reduce viewing figures, thereby affecting the accurate assessment of ad placement effectiveness. In Verasity’s blockchain system, once ad viewing data is recorded on the blockchain, it cannot be easily tampered with, allowing advertisers and publishers to make decisions based on this true and reliable data, thereby enhancing trust and transparency in the advertising market.

Blockchain technology also provides Verasity with traceability. In its ecosystem, every transaction, every ad impression, and viewing behavior are all recorded in detail on the blockchain, forming a complete chain of timestamps. Through the blockchain explorer, various parties in the advertising value chain, including advertisers, publishers, and viewers, can trace the source and historical change records of any data. This traceability not only helps resolve data disputes, but also provides convenience for the supervision and audit of the advertising market. For example, when advertisers have doubts about the effectiveness of their ad placements, they can use the blockchain traceability function to view information such as the display time, location, and relevant user information of the viewers, accurately evaluate the effectiveness of the advertising campaign, and provide a basis for adjusting subsequent advertising placement strategies.

3.2 Fusion of AI and Machine Learning Technologies

In Verasity’s ad stack, AI and machine learning technologies play a crucial role, providing innovative solutions to address pain points in the advertising industry. AI and machine learning technologies demonstrate powerful capabilities in preventing ad fraud. Ad fraud has always been a chronic problem in the advertising industry, including various forms such as bot traffic, click fraud, causing significant economic losses to advertisers. Verasity uses AI and machine learning technologies to analyze a large amount of data in real-time in advertising campaigns, accurately identifying fraudulent activities. Specifically, its AI model analyzes user behavior data, such as viewing duration, click frequency, browsing paths, and other multidimensional information, to establish user behavior profiles. By comparing with normal user behavior patterns, once abnormal behavior is detected, such as a large number of clicks from the same IP address in a short period, very short viewing durations, the system will immediately issue an alert and classify it as potential fraud. At the same time, machine learning algorithms will continuously learn and update to adapt to evolving fraud techniques, improving the accuracy and timeliness of fraud detection.

AI and machine learning technologies also perform exceptionally well in analyzing user behavior, providing strong support for precise ad targeting. Verasity’s AI system collects various behavioral data from users during the video viewing process, including the types of videos preferred by users, viewing time, and interactive behaviors (likes, comments, shares, etc.). Through in-depth analysis of this data, AI can accurately grasp user interests and needs, providing detailed user profiles and behavioral analysis reports for advertisers. Based on these reports, advertisers can develop more precise ad targeting strategies, pushing ads to users who are genuinely interested, thereby increasing ad relevance and click-through rates. For example, if a user frequently watches esports videos, the AI system will identify the user’s interest in esports, allowing advertisers to push products or event ads related to esports, thus improving ad effectiveness, reducing costs, and optimizing ad resources.

3.3 Patent Technology “Proof of View” (PoV) Detailed Explanation

PoV (Proof of View) technology is the core patented technology of Verasity, which achieves accurate recording of ad engagement and effective distinction between genuine and fake views through unique design. The principle of PoV technology is based on multidimensional data collection and analysis. During the process of watching ads, the PoV system will deploy 200 touchpoints in the video player to comprehensively collect user viewing behavior data. These touchpoints can capture user’s mouse movement trajectory, click behavior, video playback progress, viewing duration, and other information. The system will use AI technology to conduct real-time analysis of these multidimensional data and establish user viewing behavior models. By learning and analyzing a large amount of real user viewing behavior data, the PoV system can accurately grasp the characteristics and patterns of genuine viewing behavior. When new viewing behavior occurs, the system will compare it with the established genuine viewing behavior model to determine whether the viewing behavior is that of a human or a bot. For example, when a real person watches a video, there are usually natural mouse movements, reasonable viewing duration, and random click behavior, while bot behavior often exhibits regularity and mechanization, such as fixed click frequency and extremely short viewing duration. Through these characteristic differences, the PoV system can quickly and accurately distinguish between genuine and fake viewing behavior.

In the advertising ecosystem, PoV technology plays an irreplaceable role, bringing unprecedented transparency and trust mechanisms to the advertising market. For advertisers, PoV technology ensures that their advertising costs are truly invested in real ad displays and views by effective users. Advertisers can evaluate the advertising effectiveness, optimize advertising strategies, and avoid wasting money due to ad fraud based on the accurate view data provided by the PoV system. For publishers, PoV technology provides them with real and trustworthy ad display data, enhancing their competitiveness in cooperating with advertisers. Publishers can use the data provided by the PoV system to prove the authenticity and effectiveness of their ad displays to advertisers, attracting more ad placements and increasing their revenue. PoV technology also protects the rights of viewers, ensuring that viewers are not disturbed by excessive false ads, and providing a fairer and healthier advertising ecosystem.

4. Analysis of Products and Services

4.1 VeraViews Advertising Fraud Solution

VeraViews is a revolutionary advertising fraud solution launched by Verasity based on blockchain and AI technology, playing a key role in the digital advertising field. It is built around Verasity’s patented technology PoV (Proof of View) and establishes an open ledger advertising ecosystem, fundamentally changing the way the advertising industry prevents and responds to ad fraud.

On the technical principle, VeraViews uses AI and machine learning (ML) technologies to conduct comprehensive and in-depth analysis of data in advertising campaigns. Its AI and ML modules can verify and record the viewing volume of each ad in real-time, a process facilitated by 200 touchpoints embedded in the video player. These touchpoints act like sensitive sensors, capturing various behavioral data of users while watching ads, including mouse movement trajectories, click behaviors, viewing duration, video playback progress, and other multidimensional information. By analyzing these rich data in real-time, VeraViews can accurately distinguish whether the audience watching the ads is human or robot. Robot viewing behaviors often exhibit regularity and mechanization, such as fixed click frequencies, extremely short viewing durations, and unchanged mouse movement patterns; while human viewing behaviors are more natural and random, with reasonable fluctuations in viewing durations, diverse click behaviors, and mouse movement trajectories that align with human habits. VeraViews’ AI system, through learning and analyzing a large amount of real user and robot viewing behavior data, establishes a precise behavior recognition model, enabling rapid and accurate identification of fraudulent activities.

In practical applications, VeraViews brings significant value and transformation to all participants in the advertising value chain. For advertisers, the emergence of VeraViews has completely changed their dilemma in advertising placement. In the past, advertisers often suffered huge economic losses due to advertising fraud, with a large amount of advertising expenses wasted on ineffective ad impressions. According to statistics, online advertising fraud in 2022 resulted in over $80 billion in advertising expenditure losses. Juniper Research predicts that by 2028, global digital advertising spending will see over $170 billion lost to advertising fraud, accounting for 23% of total digital advertising industry spending. With VeraViews, advertisers can ensure that their advertising expenses are truly invested in real ad displays and views by effective users. Advertisers only need to pay for real and effective ad engagement, avoiding fund wastage due to advertising fraud. They can reasonably evaluate the advertising placement effectiveness based on the accurate viewing data provided by VeraViews, optimize advertising placement strategies, and improve the precision and return on investment of advertising placements. For example, by analyzing user viewing behavior data provided by VeraViews, advertisers can understand the interests and responses of different user groups to ads, thus adjust ad content and placement time accordingly, enhancing the attractiveness and effectiveness of ads.

For publishers, VeraViews is equally important. In traditional advertising models, publishers often face the questioning and trust crisis of advertisers because they cannot provide real and credible advertising display data. Some unscrupulous advertising service providers, in order to obtain higher profits, may resort to advertising fraud methods, such as forging fake user clicks on ads, falsely reporting ad impressions, etc., which not only damages the interests of advertisers but also affects the reputation and income of publishers. VeraViews provides publishers with a transparent and trustworthy advertising display platform. Through VeraViews’ open ledger technology, publishers can provide advertisers with real-time, transparent, and auditable activity data, proving the authenticity and effectiveness of their ad displays. This enhances the competitiveness of publishers in cooperation with advertisers, attracts more ad placements, and thus increases the revenue of publishers. For example, in cooperation with a well-known brand, a game publisher using VeraViews reduced bot traffic / invalid traffic from an estimated 23% to 1.52%, successfully gaining the trust of the brand, significantly increasing ad placements, and boosting revenue.

VeraViews also aligns the interests of viewers with publishers and advertisers by incentivizing audience participation in advertisements. In traditional advertising models, viewers often have a negative attitude towards ads because they feel that ads disrupt their viewing experience and offer no tangible benefits. However, VeraViews encourages active engagement in ad viewing through innovative incentive mechanisms. Viewers can earn rewards, such as VRA tokens, while watching ads. This not only increases audience acceptance and engagement with ads but also delivers better advertising results for advertisers and publishers. For example, viewers can earn token rewards by completing simple interactive tasks like clicking links or answering questions while watching ads. As a result, viewers pay more attention to the ads, and advertisers can effectively convey their messages, thus improving ad conversion rates and effectiveness.

4.2 VeraAds Service

VeraAds service is another important innovation in the field of digital advertising for Verasity, aiming to provide more convenient and efficient services for Web3 publishers and companies, helping them better integrate into the digital advertising market, and achieve business growth and development. Its core goal is to help Web3 publishers and companies integrate into VeraViews more easily, monetize video inventory through traditional advertising channels, and develop their business. In today’s digital age, the production and dissemination of video content are becoming increasingly popular. Web3 publishers have a large amount of high-quality video inventory, but how to effectively monetize this inventory has become a major challenge they face. The emergence of VeraAds service provides them with an ideal solution.

Through the VeraAds service, Web3 publishers can integrate VeraViews into their own platforms, leveraging VeraViews’ powerful ad fraud detection and prevention capabilities to provide advertisers with more authentic and reliable ad display services. This not only enhances the competitiveness of publishers in the advertising market but also attracts more advertisers’ cooperation intentions. For example, some small Web3 publishers, before integrating VeraViews, had doubts about the effectiveness of their ad placements due to the inability to effectively address ad fraud issues, leading to lower willingness to cooperate from advertisers. However, after integrating VeraViews, they are able to provide advertisers with trustworthy ad data, proving the authenticity of their ad displays, successfully attracting cooperation from some large advertisers, and significantly increasing ad revenue.

VeraAds services also provide a comprehensive range of support and assistance for Web3 publishers, helping them better carry out their advertising business. In terms of technical support, Verasity has a professional technical team that provides publishers with full technical guidance and maintenance services. Whether it is during the integration process of VeraViews or during subsequent use, publishers can contact Verasity’s technical team at any time to obtain timely solutions to any technical issues. This ensures that publishers can smoothly use VeraViews, avoiding business interruptions or losses caused by technical issues. In terms of market expansion, Verasity leverages its extensive market resources and partner network to help publishers expand their client lists and market share. Verasity has established long-term stable partnerships with many well-known brands and advertising agencies. Through these partnerships, Verasity can connect publishers with suitable advertisers, facilitating cooperation between both parties. For example, Verasity has partnered with an internationally renowned brand to provide opportunities for its Web3 publishers to collaborate with the brand, helping publishers successfully expand into the high-end client market, enhancing brand visibility and influence.

VeraAds services still play an important role in bridging the gap between Web2 and Web3 marketing. In the current digital marketing field, there are certain differences and barriers between Web2 and Web3 marketing. Web2 marketing is mainly based on traditional centralized platforms, with certain risks in data privacy and security; while Web3 marketing is based on blockchain technology, emphasizing decentralization, data privacy, and user sovereignty. VeraAds services integrate the advantages of Web2 and Web3 marketing through innovative technology and business models. On the one hand, it uses the decentralization and data privacy protection characteristics of Web3 technology to provide a more secure and trustworthy advertising environment for advertisers and publishers; on the other hand, it draws on the mature experience and extensive market of Web2 marketing to help Web3 publishers better reach and serve traditional advertising clients. For example, in terms of advertising strategy, VeraAds services can develop more precise advertising strategies based on user behavior data in the Web2 market and user preference data in the Web3 market, thereby improving the effectiveness and conversion rate of advertising. In this way, VeraAds services not only meet the needs of Web3 publishers for new technologies, but also help them better integrate into the traditional advertising market, achieving seamless integration between Web2 and Web3 marketing.

4.3 VeraEsports’s Watch to Earn mode

VeraEsports’ Watch to Earn model is an innovative user engagement model launched by Verasity in the field of esports and video entertainment, bringing a completely new experience and value to users and platforms. In the traditional video viewing model, users usually passively accept video content and cannot directly gain economic returns from watching. However, VeraEsports’ Watch to Earn model breaks this tradition, allowing users to earn (VRA) tokens while watching videos, transforming them from mere viewers to participants and beneficiaries.

The operation mechanism of this mode is based on Verasity’s blockchain technology and unique reward algorithm. When users watch videos on the VeraEsports platform, the platform will record the user’s viewing behavior data in real time, including viewing duration, frequency, interactive behaviors (such as likes, comments, shares), etc. These data are securely and accurately recorded on the distributed ledger through blockchain technology, ensuring the authenticity and immutability of the data. Based on the preset reward algorithm, the platform comprehensively considers the user’s viewing behavior data and calculates the (VRA) token rewards that the user should receive. For example, the longer the user watches the video and the more interactive behaviors there are, the higher the token rewards obtained. This reward mechanism incentivizes users to participate more actively in video viewing and interaction, increasing user engagement and loyalty.

For users, the Watch to Earn model brings multiple benefits. Users can enjoy their interested video content and gain real economic benefits at the same time. This not only increases the motivation and fun of users watching videos, but also provides a new source of income for users. For example, some e-sports enthusiasts can earn (VRA) tokens by watching e-sports match videos, which can be used to purchase virtual goods on the platform, participate in e-sports competitions, or trade on the cryptocurrency market for cash. This model also enhances the interaction and stickiness between users and the platform. In order to obtain more token rewards, users will use the platform more frequently, participate in various activities on the platform, such as watching videos, making comments, and sharing videos. This not only increases users’ dependence and loyalty to the platform, but also promotes the activity and development of the platform community. For example, comments and shared videos posted by users on the platform can attract more user attention, expand the platform’s influence and user base.

For the VeraEsports platform, the Watch to Earn mode also has significant strategic importance. The mode has attracted a large number of users, effectively expanding the platform’s user base. In the fiercely competitive esports and video entertainment market, the number of users is one of the key factors for platform development. By providing the Watch to Earn mode, the VeraEsports platform has attracted many users interested in esports and video entertainment. These users are not only consumers of the platform but also its promoters and advocates. They will recommend the platform to their friends and family, further expanding the platform’s visibility and influence. This mode promotes the circulation and use of VRA tokens, enhancing the vitality of the Verasity ecosystem. As the native token of the Verasity ecosystem, the circulation and use of VRA tokens are crucial for the stability and development of the ecosystem. VRA tokens obtained in the Watch to Earn mode can be used for various consumption and transactions on the platform, such as purchasing virtual goods, participating in esports competitions, staking tokens for income, etc. This not only increases the utility and value of VRA tokens but also promotes the economic cycle and development within the Verasity ecosystem.

5. Market Performance Analysis

5.1 Market Data Display (2025-4-15)

1. Market Cap: $13.39M
2. Circulating Supply: 9.80B VRA
3. Maximum Supply: 96.80B VRA
4. Fully diluted market cap: $132.32M
5. The market performance is as follows:

The price of VRA token has shown significant fluctuations since its launch, reflecting the high risk and uncertainty of the cryptocurrency market. During 2019-2020, VRA was in the early stage of project development, with relatively low market awareness, and its price fluctuations were relatively stable, maintaining in a relatively low price range. With the successful listing of VRA on multiple well-known exchanges at the end of 2020, market liquidity greatly increased, investors’ attention significantly increased, and the price began to show a clear upward trend.

In 2021-2022, as Verasity project continues to make significant progress, such as the patenting of the PoV system and strategic cooperation with industry giants like IAB, the market value of VRA has been further recognized, and the price has seen a significant uptrend.

From a market perspective, the overall market trend of the cryptocurrency market has a significant impact on the price of (VRA). When the cryptocurrency market is in a bull market, investors have a higher risk preference, and a large amount of funds flow into the cryptocurrency market, driving up the prices of various cryptocurrencies. VRA will also benefit from the overall rising trend of the market. Conversely, when the market enters a bear market, investor panic spreads, and cryptocurrencies are sold off one after another, causing the price of VRA to fall as well.

The development dynamics of the project itself are also an important factor affecting the price of VRA. The positive progress made by the Verasity project in terms of technology research and development, market expansion, and ecosystem construction, such as the introduction of new technologies, the addition of partners, and the expansion of application scenarios, will enhance investors’ confidence in the project, attract more investors to buy VRA, and thus drive the price increase.

6. Application Scenarios and Ecological Construction

6.1 Application of Esports and Video Entertainment in the Field

In the live broadcasting scene of esports events, Verasity’s technological advantages are fully demonstrated. Taking the VeraEsports platform as an example, the platform leverages Verasity’s PoV technology to accurately track the actual viewership of esports event live broadcasts. Traditional methods of statistics for esports event live broadcasts often suffer from data falsification issues, failing to accurately reflect the actual influence and audience engagement of the events. However, PoV technology, by deploying 200 touchpoints in the live video player, comprehensively collects viewers’ viewing behavior data such as duration, frequency, interactive behaviors (likes, comments, shares, etc.), and utilizes AI technology for real-time analysis. This can effectively distinguish whether the viewers of the live broadcast are human or bots, ensuring the authenticity and reliability of viewership data. This allows event organizers to assess the popularity of events based on real audience data, develop more targeted event promotion strategies and business cooperation plans. For example, a well-known esports event, after collaborating with VeraEsports, discovered through PoV technology that the actual viewership of its event live broadcasts was lower than the numbers shown by traditional statistics, due to a significant amount of bot-driven inflated views. Based on this data, the event organizers adjusted their promotional direction, intensified precise marketing efforts towards the target audience, resulting in a significant increase in the actual viewership for the next event, and a significant enhancement of the event’s commercial value.

In terms of video content creation and sharing, Verasity offers creators and users a new experience and incentive mechanism. Content creators can publish video content on the Verasity platform, and earn (VRA) token rewards through the platform’s ad revenue sharing mechanism and user interaction. Users can earn (VRA) tokens through interactions such as likes, comments, and shares while watching videos. This incentive mechanism significantly increases user engagement and loyalty. For example, a gaming video creator posted a series of high-quality game strategy videos on the Verasity platform, attracting a large number of viewers and interactions. Users actively participating in interactions during video viewing earned (VRA) token rewards, making them more interested in the creator’s subsequent video content, creating good user stickiness. The creator, in turn, received generous (VRA) token rewards through user interaction, further stimulating their enthusiasm to create high-quality content. This virtuous cycle promotes the prosperity of the video content creation and sharing ecosystem, bringing a win-win situation for creators and users.

6.2 Partners and Ecological Layout

Verasity’s partnership with Amazon Advertising has yielded fruitful results, greatly expanding its market influence. In October 2022, VeraViews was approved as an Amazon Advertising partner, listed as a tool provider in the Amazon Advertising Partner Directory, offering video measurement, brand safety, ad effectiveness, as well as reporting and analytics tools. This collaboration allows Verasity’s technology to reach billions of global customer users, providing Amazon Advertising with more precise and reliable ad monitoring and evaluation services. Through the partnership with Amazon Advertising, Verasity’s PoV technology has been more widely applied, further enhancing its reputation and credibility in the digital advertising field. For example, after partnering with Verasity, Amazon Advertising effectively reduced ad fraud using VeraViews’ ad fraud detection feature, improving the effectiveness and ROI of ad placements. The trust of advertisers in ad placements significantly increased, leading to an increase in Amazon Advertising’s business volume, achieving mutual benefits for both parties.

The cooperation between Verasity and Visa represents a significant step forward in promoting the practical application of (VRA) tokens. The two parties jointly launched the Visa debit card VeraCard, which can be used for consumer payments using (VRA), providing a broader real-life application scenario for (VRA) tokens. Users can recharge (VRA) tokens to VeraCard and make purchases at merchants supporting Visa payments worldwide, seamlessly integrating cryptocurrency with traditional payment systems. This initiative not only enhances the practicality and circulation of (VRA) tokens, but also provides users with more convenient and diverse payment options. For example, in the UK, users holding VeraCard can use (VRA) for payments in various consumer places such as supermarkets, restaurants, and gas stations, enjoying the same convenience as traditional payment methods. This innovative application model sets an example for the real-life application of cryptocurrency, which helps promote the development and popularization of the cryptocurrency industry.

In terms of ecosystem layout, Verasity continues to expand its partner network and has established partnerships with many well-known enterprises and platforms. Verasity’s technology has been integrated and deployed into video players on websites such as YouTube, Twitch, Vimeo, JWPlayer, Brightcove, Kaltura, VideoJS, Flowplayer, and Ooyala, occupying over 95% of all online video players. Through cooperation with these mainstream video platforms, Verasity has promoted its innovative advertising technology and video entertainment models to a wider user base, further consolidating its position in the digital advertising and video entertainment fields. For example, on the YouTube platform, some video creators have begun to use Verasity’s advertising technology to achieve precise and transparent advertising delivery through the PoV system, thereby increasing advertising revenue. This has attracted more creators to pay attention to and adopt Verasity’s technology, promoting the continuous growth and improvement of the Verasity ecosystem.

Conclusion

Investors should fully consider market risks when investing in VRA tokens. The cryptocurrency market is highly volatile, and the price of VRA tokens may be influenced by various factors such as the overall market situation, project development progress, regulatory policy changes, and more. It is recommended that investors closely monitor the dynamics of the cryptocurrency market, pay attention to the technological development and cooperation expansion of the Verasity project, as well as the market competitive situation. In terms of investment strategy, a diversified investment approach can be adopted to control the investment proportion of VRA tokens within a reasonable range and reduce investment risks. At the same time, a long-term investment strategy may be more suitable for VRA tokens, as the realization of the project’s value may take some time. With the continuous improvement and growth of the Verasity ecosystem, the value of VRA tokens is expected to gradually emerge. For ordinary investors, if there is a lack of in-depth understanding of the cryptocurrency market, it is advisable to carefully consider whether to invest in VRA tokens after fully studying and evaluating the risks.