The viral spread of Vulgar Penguin this time is truly impressive.

Any random image can reach 1 million views—this level of engagement speaks for itself. Web3 has never lacked viral hits that break out of the circle, but very few become genuine phenomena. Penguin is one of them.

Don’t just focus on the 10M price target—think bigger. Even CCTV has started creating secondary content based on Vulgar Penguin memes, and official Douyin accounts from local cultural and tourism departments are joining in on the trend. On WeChat Channels, you can’t stop seeing related content every day. This level of penetration has already entered the information streams of the general public.

Viral spread relies on this kind of “remember it at a glance” simplicity and boldness. The Penguin IP is no longer just an inside joke for the community, but has become a true point of recognition for the broader public.

When market sentiment is high, consensus is more effective than technology.