Is the Meta version of the AI search engine coming? Can it still AR virtual try-on, Google's position is not guaranteed?

What happened?

Insiders point out that Meta is developing its own AI search engine and will integrate it with Meta AI chatbots.

In addition to search engines, Meta's investment in the AI field is also integrated into its augmented reality products, allowing consumers to try out products in virtual environments and view product demonstrations in 3D format.

Image Source: Business Next

Meta develops its own AI search engine

According to the foreign media "The Information", informed anonymous sources revealed that the tech giant Meta is currently developing its own AI search engine to reduce reliance on existing search engines (such as Google, Bing).

This project has been going on for about 8 months, and the Meta engineering team is building a huge database to provide data support for the upcoming search engine, allowing Meta's AI chatbots to directly generate summary answers containing recent events and news, improving response efficiency.

Currently, Meta's AI chatbot is integrated into social platforms such as Instagram, Facebook, and WhatsApp, but still relies on Google and Bing to find answers and provide real-time responses.

If Meta launches its own search engine, it will give Meta more autonomy, not only reducing its reliance on competitors but also possibly becoming the next pioneer in driving the transformation of AI search engines following tech giants like OpenAI and Apple.

Image Source: Business Next

Image Source: Business Next

With the semantic analysis ability of AI, search results can be more accurate and meet user needs. AI search is no longer just a keyword match, but can understand the user's query intent and context, and provide more accurate information. This AI-driven search technology is also the competitive challenge faced by Google search, especially when more and more technology giants such as OpenAI, Apple, etc. are joining the market, the future of search engines will rely more on AI technology's predictive and responsive abilities.

Meta is actively developing in the field of AI

According to PYMNTS, in addition to search engines, Meta's investment in the field of AI has also been integrated into its augmented reality products, allowing consumers to try out products, receive real-time recommendations, and view product displays in 3D in virtual environments. PYMNTS analysis shows that with the support of AI technology, Meta strives to create a more unlimited and personalized shopping experience.

PYMNTS pointed out that retail analysts believe that Meta's integration of AI and augmented reality technology into the shopping experience could completely change the way consumers shop.

In addition, Meta has also signed a long-term cooperation protocol with the well-known news agency Reuters. Starting from October 25th, Meta's AI chatbot will be able to directly use Reuters news content to respond to user inquiries.

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This article is authorized for reposting from: "Digital Times"