- Topic
35k Popularity
17k Popularity
46k Popularity
17k Popularity
43k Popularity
18k Popularity
7k Popularity
4k Popularity
115k Popularity
28k Popularity
- Pin
- 🎊 ETH Deposit & Trading Carnival Kicks Off!
Join the Trading Volume & Net Deposit Leaderboards to win from a 20 ETH prize pool
🚀 Climb the ranks and claim your ETH reward: https://www.gate.com/campaigns/site/200
💥 Tiered Prize Pool – Higher total volume unlocks bigger rewards
Learn more: https://www.gate.com/announcements/article/46166
- 📢 ETH Heading for $4800? Have Your Say! Show Off on Gate Square & Win 0.1 ETH!
The next bull market prophet could be you! Want your insights to hit the Square trending list and earn ETH rewards? Now’s your chance!
💰 0.1 ETH to be shared between 5 top Square posts + 5 top X (Twitter) posts by views!
🎮 How to Join – Zero Barriers, ETH Up for Grabs!
1.Join the Hot Topic Debate!
Post in Gate Square or under ETH chart with #ETH Hits 4800# and #ETH# . Share your thoughts on:
Can ETH break $4800?
Why are you bullish on ETH?
What's your ETH holding strategy?
Will ETH lead the next bull run?
Or any o
- 🧠 #GateGiveaway# - Crypto Math Challenge！
💰 $10 Futures Voucher * 4 winners
To join:
1️⃣ Follow Gate_Square
2️⃣ Like this post
3️⃣ Drop your answer in the comments
📅 Ends at 4:00 AM July 22 (UTC)
- 🎉 #Gate Alpha 3rd Points Carnival & ES Launchpool# Joint Promotion Task is Now Live!
Total Prize Pool: 1,250 $ES
This campaign aims to promote the Eclipse ($ES) Launchpool and Alpha Phase 11: $ES Special Event.
📄 For details, please refer to:
Launchpool Announcement: https://www.gate.com/zh/announcements/article/46134
Alpha Phase 11 Announcement: https://www.gate.com/zh/announcements/article/46137
🧩 [Task Details]
Create content around the Launchpool and Alpha Phase 11 campaign and include a screenshot of your participation.
📸 [How to Participate]
1️⃣ Post with the hashtag #Gate Alpha 3rd - 🚨 Gate Alpha Ambassador Recruitment is Now Open!
📣 We’re looking for passionate Web3 creators and community promoters
🚀 Join us as a Gate Alpha Ambassador to help build our brand and promote high-potential early-stage on-chain assets
🎁 Earn up to 100U per task
💰 Top contributors can earn up to 1000U per month
🛠 Flexible collaboration with full support
Apply now 👉 https://www.gate.com/questionnaire/6888
Kaito ranking becomes a project launch "artifact", but what will happen after the TGE?
Author: Stacy Muur
Compiled by: Felix, PANewss
The crypto market has always been driven by narratives. However, in 2025, a new attention-grabbing mechanism took center stage: the KaitoAI Earn leaderboard. These incentive activities reward early researchers, commentators, and meme creators (commonly known as "yappers") for generating hype before the project launches in exchange for future token allocations.
Its operating model is now widely known:
It really works. The leaderboard can enhance visibility, trading volume, and social recognition. But the problem is:
Can this attention last?
Once the token issuance and airdrop are claimed, those "noisy" players will turn to the next token issuance. Prices fall, trading volume shrinks, and participation gradually declines.
This article provides a critical analysis of several projects related to Kaito, including $SKATE, $HUMA, $QUAI, and $SOON, to explore whether the hype can be sustained after the tokens are launched. A trend is emerging: the narratives are designed to attract attention rather than to maintain enthusiasm.
Start with SKATE.
Skate: High trading volume, a large number of tokens listed, and stagnation after Kaito.
$SKATE is a token related to the modular gaming layer of Solana, which had a strong momentum at its launch. With listing support from well-known exchanges including Binance and Bitget, as well as the in-depth promotional Kaito Earn campaign, SKATE had sufficient liquidity and high visibility at its launch.
The early trading of SKATE showed a good start. On June 10, the token's attention surged sharply, with the price once soaring to $0.06539, but then quickly retraced to around $0.05094, resulting in an approximate 22% pullback on the first day.
Subsequently, when other projects under Kaito were launched, a similar trend emerged:
Social buzz also peaked early but then quickly declined. Within 7 to 10 days after launch, Kaito contributors shifted their attention to new leaderboard projects and token activities, leading to a significant drop in mentions and engagement.
Summary: Rotation is greater than Retention
SKATE possesses all favorable conditions: listing on large CEXs, high liquidity, and a rewards-oriented Kaito ecosystem narrative. However, SKATE's attention has not persisted. Despite SKATE's daily trading volume being close to 140% of its market cap, SKATE remains a high turnover asset with no long-term holders.
The story of SKATE is similar to that of other tokens in the Kaito Earn ecosystem:
The market performance of SKATE further confirms the criticism of the projects promoted by Kaito: high exposure, low user stickiness.
Huma: Launchpool hype, Kaito rewards 0.5%, first-day turnover reached 300 million USD
Huma is a decentralized payment financing protocol (PayFi), which utilizes the complete technology stack of Binance and Kaito, issuing its native token HUMA on May 26, 2025.
The Binance Launchpool event allows users to mine HUMA by staking BNB, FDUSD, or USDC from May 23 to 26. At the same time, Huma has also launched the Kaito Earn event, which allocates 0.5% of the total supply across three "Seasons."
First quarter allocation situation:
Binance started trading on May 26 at 21:00 (UTC+8). As of May 27:
Despite the hype from Launchpool and Kaito Earn, most of HUMA's trading consists of rotational trading. The rewards for the first season can be claimed from day one, and the second season has also been announced, which has led to increased selling pressure rather than long-term holding.
After a brief stabilization at around $0.05 in early June, the price continued to decline over the next month, dropping by 40% from June 9 to July 7. This trend not only reflects profit-taking but also indicates a lack of sustained demand. The daily trading volume shrank by over 90% from the peak on the first day, and the gap between FDV ($308 million) and actual market value ($53 million) continues to widen, further reinforcing the market's view that much of HUMA's appeal is driven by activity rather than the product itself.
Summary: HUMA showcases a typical Kaito Earn model: impressive data, massive liquidity, but lacks lasting appeal. Its launch aims to increase exposure rather than gain steadfast support, and due to the lack of practicality and demand post-launch, the early attention came quickly and faded just as fast.
Quai: Large-scale distribution, deep Kaito integration, strong launch... then silence.
Quai is a decentralized multi-threaded blockchain protocol that has launched the most generous and deeply integrated Kaito Earn activity to date. From January 17, 2025, to April 17, the project will distribute a total of 6 million $QUAI tokens to reward content contributors:
From April 29 to May 12, users can claim through the Kipper platform. Weekly snapshots track contributors, among which Top yappers like @0xalank, @basedPavel, and @Abhijeetcg have achieved a personal recognition share of up to 5.95%, significantly higher than SKATE or HUMA.
Although the Quai mainnet was launched on January 29, the token could only be freely traded after the exchange data was released on February 22.
QUAI First Day Performance (February 22, 2025):
Subsequent trends: rotation, reversal, and a long cooling period.
QUAI is one of the most notable new projects under the Kaito token. Its price surged from $0.09884 to $0.2263 during trading, an increase of 129%, and ultimately closed at $0.1929, with a rise of 95%.
But this is already the highest point.
In the coming weeks:
The trading volume also indicates the situation:
Summary: QUAI has many advantages: a large allocation of Kaito, strong brand influence, a highly anticipated TGE, and a strong early price trend. However, attention is quickly shifting. Even top yapper has not been able to stabilize its interest in the secondary market.
The current trading price of QUAI has fallen below the issue price and has not seen a significant rebound since March, which fully demonstrates that early liquidity does not equate to lasting confidence.
Soon: Integration with Kaito, Binance Alpha platform is booming and reality testing.
Soon, a high-performance Solana Optimistic Network (SVM-based rollup), ran one of the most structured and community-cohesive Kaito Earn events at the beginning of 2025. During the 3-month event period, the project allocated 450,000 SOON tokens (approximately 0.045% of the total supply) to the top 100 yapper.
This event is not just a reward airdrop, but also integrates the brand image of SOON. Participating users will receive the "Sooner" role, badges, and social status, which reinforces that Kaito yappers are a key force in the early promotion of SOON.
TGE and Market Release: From Hot Discussion to Surging Popularity
The SOON token was issued on May 23 and listed on Binance Alpha on May 24. The opening price of the token was $0.4527, briefly touching $0.4776, and the closing price for the day was $0.4007. The trading volume on the first day exceeded $103 million, reflecting a large amount of speculative activity and the magnifying effect of the exchange.
Some market indicators (as of July 7, 2025):
What happened after the first day?
After the initial excitement, SOON has entered the familiar post-Kaito era curve:
The recent plunge coincided with the end of the claiming period (June 23), after which many claimants may have sold their holdings, and attention has shifted to other Kaito activities.
Summary: The Sooner You Sell, The Better?
SOON has all the elements necessary for a successful launch: strong infrastructure promotion, exposure on the Binance Alpha platform, and community incentive mechanisms. However, the token fell by 66% over six weeks, indicating that the hype did not translate into solid support.
The model of Kaito Earn has become predictable:
Narrative-driven airdrop → High trading volume on the first day → Quick rotation of airdrops → Price declines as attention shifts.
Despite SOON genuinely trying to integrate into the community culture, its market performance has become a typical case of attention fragility. It had a high-profile start thanks to Kaito's background, but it could not prevent the subsequent silence.
Conclusion: The narrative is cheap, and belief is scarce.
The Kaito Earn model has proven to be a powerful engine for gaining attention before a project's launch, but a common pattern is gradually emerging among projects like SKATE, HUMA, QUAI, and SOON: attention spikes at the TGE but fails to convert into long-term belief.
Despite the differences in the industry (gaming, infrastructure, PayFi), listing platforms (Binance, Bitget), and reward mechanisms, the results are remarkably similar:
This is not a flaw of Kaito itself; as a content discovery layer, it performs excellently. However, the current model incentivizes narrative creation rather than long-term belief. Due to a lack of practicality, retention mechanisms, or ongoing product demand, most tokens issued through this channel have fallen into a cycle of attention/exit.
Unless this cycle is broken and a token is designed to reward holding rather than just speculation, the Kaito model may remain as it is: a powerful launch platform but rarely achieving successful landings.
Related Reading: Overview of All Gameplay on Kaito Platform: Yap To Earn Analysis