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Amazon Extends Prime Day To Four Days; Sales Expected To Soar 53%
HomeNews* Amazon‘s Prime Day event extends to four days this year, starting Tuesday.
Shoppers are “very focused on getting value where and when they can right now,” said Zak Stambor, a senior analyst at Emarketer. The extended event also provides more opportunity for advertisers, as Amazon advertising sales exceed $50 billion annually. Sellers on the platform often boost their spending to promote their products during this high-traffic period.
JPMorgan noted that new fulfillment centers—where shipping, sorting, and last-mile delivery happen under one roof—are reducing order processing time by as much as 25%. This change lowers costs during Prime Week and other peak periods.
However, Bloomberg cited data from Momentum Commerce, which supports $7 billion in annual Amazon sales for brands, reporting a slow start in early Prime Day spending across 50 managed brands. Analysts expect that overall activity could pick up throughout the week.
Amazon shares fell slightly, down just over 1% in the past week. CNN reports 97% of 71 analysts surveyed recommend buying the stock, projecting an average 10% price increase to $243.50 in the next 12 months, with some forecasts as high as $290, representing 32% growth.
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