Forward the Original Title ‘Lens Chain V3: Highly scalable SocialFi layer 2 network based on Avail DA’

If you have used Lens ecological applications such as Orb, Tape, Hey, Soclly, etc. in the early days, you are likely to receive the annual SocialFi airdrop opportunity.

When a social app on a general-purpose chain hits escape velocity, it builds its own chain & brings 125GB of social history with it.

This is what Lens Chain did by launching a SocialFi L2.

Powered by Avail’s DA (data availability) to handle billions of users at scale w/ low cost.

Social media is the most used consumer product on the internet.

5.4 billion users spend an average of 2.5 hours daily, yet this is built on a closed and fractured foundation: unavoidable censorship mechanisms, personal data confined by platforms, accounts that can be terminated at any time, and other issues.

Lens is rebuilding that with user-owned content on Avail.

What is Lens Chain?

Lens is building the foundation for decentralized, user-owned social networks and fully portable.

No walled gardens. No platform lock-ins.

You own your social graph.

Key tech stack:

• Using ZKSync’s Elastic Chain for high-speed execution
• Avail DA for modular, censorship-resistant data availability
• Use GHO as the native gas token
• Wallet-less onboarding with Family

It’s a purpose-built stack, and Avail is core to making it scale.

Avail has been a wise decision, as SocialFi needs cost-efficient data availability at scale to reduce costs. Using Ethereum blobspace would be 10x more expensive.

Why SocialFi needs serious infrastructure?

Social networks produce vast amounts of data:

profiles, posts, reactions, follows, media.

Lens needs a horizontally scalable DA layer that can handle massive expandable blockspace as demand grow w/o sacrificing security or decentralization.

Only one fit: Avail DA.

To launch Lens Chain V3, the team moved 125GB of historical data (from Lens V2 on Polygon). That includes: 660k+ user profiles, 28M follow connections, 16M content pieces (posts, comments, quotes), and 50M reactions.

Lens V3: SocialFi Evolved

• Programmable smart accounts (no more static NFTs)
• Global graph for advanced follow & social queries
• Onchain primitives → token-gated content, paywalls, micropayments
• Seamless dev experience → build social features faster than ever

Why Lens chose Avail over everything else:

• Horizontally scalable: from 4MB → 128MB blocks + recently announced 1 GB → 10 GB blocks soon

• Fast Finality: ~40s, heading to ~250ms

• Peer-to-peer DAS for trustless light clients

• Cost Advantage: 90% << Ethereum DA

• Modular By Design: Avail works with ZKsync, Validiums, Optimistic rollups, etc.

Avail’s Big Revenue Opportunity

As Lens scales, every post, like, follow & share hits Avail DA.

Other L2s, rollups & appchains are following.

More chains → more data → more fees captured by Avail.

And Avail does it 10x cheaper than Ethereum Blobspace.

To scale like traditional social platforms, SocialFi needs affordable data availability.

In March 2024, Arbitrum paid $7.82 million for Ethereum Blobspace.

With Avail DA, that cost could’ve dropped by 90%.

That’s the kind of margin Avail captures and scales with.

Lens has raised over US$46 million, and the project was created by Aave founder Stani.

It has no token yet. And now it has its own chain.

If you’re early to Lens apps like Orb, Tape, Hey, Soclly — you might be in line for the SocialFi airdrop of the year

Also, consider staking AVAIL to qualify to increase your airdrop qualification weight, given its strategic relationships with Lens.

Lens ecological application introduction:

• Orb.club: Web3 social interaction platform

• Hey.xyz: On-chain identity and social network

• Tape.xyz: Innovative content creation and monetization methods

• Soclly: Web3 version of professional social platform

All leveraging Avail’s DA.

With Lens Chain now live:

• Devs get modular building blocks for social apps
• Users get true content ownership + smart wallets
• Creators get direct monetization rails (NFTs, tokens, subs)

Disclaimer:

1. This article is reproduced from [Techflow]. Forward the Original Title ‘Lens Chain V3: Highly scalable SocialFi layer 2 network based on Avail DA’. The copyright belongs to the original author [@stacy_muur]. If you have any objection to the reprint, please contact the Gate Learn team, and the team will handle it as soon as possible according to relevant procedures.

2. Disclaimer: The views and opinions expressed in this article represent only the author’s personal views and do not constitute any investment advice.

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