Ouyi OKX announced that it has become the official armband sponsor of Manchester City, and the two parties have expanded their partnership

On June 30th, Ouyi OKX and Manchester City announced a new cooperation agreement, and Ouyi OKX announced to become the official sleeve sponsor of Manchester City.

As part of the expanded partnership, the Ouyi OKX brand logo will appear on the left sleeve of Manchester City's men's and women's first-team jerseys and will retain its place on the left sleeve of the first-team training jersey. In addition, Ouyi OKX will also appear Among more digital sporting events, as well as the club's physical assets.

The partnership between Ouyi OKX and Manchester City began in March 2022, and expanded the scope of cooperation for the first time in July 2022. At present, Ouyi OKX is the official training equipment partner of Manchester City Club for the 2022/23 season. So far, the partnership between the two parties has intuitively introduced its brand to millions of fans around the world through the metaverse platform OKX Collective's innovative Web3 experience scene, through which fans can interact with OKX ambassadors such as Manchester City players Jack Grealish and Alex Greenwood. Distance contact, this innovation further promotes the breaking circle of the Web3 world.

In a session hosted by Manchester City host Natalie Pike, Haider Rafique and Ferran Soriano spoke about OKX's vision to reach Manchester City fans around the world through a partnership. They also discussed the role that Web3 technology can play in fan engagement, especially when it comes to designing engaging and immersive experiences for fans, Ferran Soriano said: "We are proud that OKX is on the sleeve of Manchester City's first team match jersey, OKX and Manchester City are both leading companies and clubs driven by passion for innovation, we have already seen the Web3 experience scene designed by OKX for Manchester City's global fans, and there will be more similar scenes, this is a very exciting cooperation."

Haider Rafique, CMO of OKX, said: "The cooperation with Manchester City is incredible. Manchester City is our first official global brand partner. In just one and a half years, we have made great progress. We There have always been plans to help the Manchester City club transition to a Web3 world, and we now have a Metaverse, an NFT program and many other new projects that we are excited about. This armband collaboration brings OKX closer to Manchester City fans around the world, and we look forward to seeing them through Web3 Technology partnerships create unique, exciting and innovative interactions, and as the club's official crypto enterprise partner, fans will be pleasantly surprised every time they interact with OKX."