Moutai enters the pet industry, Qichacha: Over 70% of pet food-related companies were established within the past 3 years

Recently, Moutai Group’s subsidiary Moutai Circular Production Investment Company officially announced its entry into the insect protein pet food sector. Its pilot project for the conversion of black soldier fly insects based on high-quality liquor lees has fully commenced trial operations as of March 12. Xie Jun, chairman of Moutai Circular Production Investment Company, stated that this project is a key initiative for the company to implement the strategic deployment of the “14th Five-Year Plan” and to incubate future industries. It also responds to the national “dual carbon” strategy and promotes the circular economy upgrade in the liquor industry. The project aims to steadily advance capacity expansion, optimize the product matrix, and layout the new track of insect protein and pet feed. “The project will simultaneously promote the industrialization of the entire value chain, accelerate the completion of the technical verification, brand building, and marketing layout for insect protein pet food, striving to officially launch the product in the market within the year.”

According to Qichacha data, as of March 19, there are currently 4.8606 million pet food-related enterprises in China, mainly distributed in East China, South China, and Central China, with the three regions accounting for nearly 80% of the total. In terms of establishment years, over 70% of related enterprises were founded within the last three years, with those established between 1 to 3 years making up 45.75%. In terms of national industry distribution, over 80% of related enterprises belong to the wholesale and retail industry, followed by scientific research and technical services, which account for 4.62%.