Maoyan Entertainment releases 2025 annual performance: Shareholders' profit attributable to equity holders is 564 million yuan, an increase of 209.86% year-on-year

DoNews, March 26 news, Maoyan Entertainment (01896) released its annual performance report for the period ending December 31, 2025. The group achieved revenue of 4.632 billion yuan (RMB, the same below), an increase of 13.5% year-on-year; the profit attributable to the company’s owners was 564 million yuan, an increase of 209.86% year-on-year; basic earnings per share were 0.49 yuan; a final dividend of 0.22 Hong Kong dollars per share is proposed.

During the reporting period, the number of films the company participated in and their box office performance remained at the forefront of the industry, with the number of major films released continuously increasing, and the core advantages of its promotion and distribution services further strengthened; the GMV of the live entertainment business continued to grow, surpassing overall market performance, and the company’s competitive position continued to improve. The company’s profitability has steadily improved, and it continues to engage in shareholder return initiatives.

As a leading film promotion and distribution entity, the group actively participates in the promotion and production of films, providing various services for an increasing number of domestic and imported films, further enhancing its promotional advantages. During the reporting period, the group was involved in the promotion and production of a total of 73 films, including 55 domestic films and 18 imported films; both the number and box office coverage reached historical highs for the same period.

During the reporting period, the group continued to leverage its promotional capabilities and advantages, completing systematic iterations in three dimensions: strategic precision, rhythm alignment, and infrastructure standardization. The group optimized its promotional strategies based on film types and its own characteristics, leveraging data analysis and industry experience, producing highlight strategies such as emotional marketing and content co-creation, which helped films achieve excellent box office results.

For example, in the promotion of “The Little Monster of Langlang Mountain,” the group shifted its focus to everyday and workplace details, accurately capturing the emotional needs of the audience from “being watched” to “being empathized with”; the group collaborated with thousands of pop-up themed cinemas for “The King’s Avatar 2,” hosting hundreds of innovative interactive ceremonies, successfully enhancing box office by creating immersive consumer experience and resonating with fans’ emotions. Additionally, the group’s deep involvement in the promotion of Disney’s animated film “Zootopia 2” led to a box office performance of 4.593 billion yuan, assisting Hollywood in reevaluating the Chinese film market.

Combining the group’s experience and advantages in promotion and distribution, along with its continuously iterating film selection capabilities and data accumulation, the group participated in the promotion of a total of 68 films during the reporting period, with 48 films under its main distribution control, setting a historical record for the number of films; moreover, several films distributed/produced by the group consistently achieved excellent box office results during multiple key release periods, such as:

During the Spring Festival period, the group’s main distribution/production of “Detective Chinatown 1900” achieved a box office of 3.612 billion yuan, becoming the runner-up of the period. Based on this, for five consecutive years during the Spring Festival period, the films under the group’s main distribution have maintained top two rankings.

During the May Day period, the group’s main distribution/production of “Dumpling Queen” and “Hunter’s Game” ranked first and second in box office, respectively.

During the Qingming period, the group’s main distribution/production of “Doraemon: Nobita’s Painting Adventure” and the group’s developed “Son of Time” ranked second and third in box office, respectively.

During the summer period, the group’s main distribution/production of “The Little Monster of Langlang Mountain” and “Lychee of Chang’an” ranked second and fourth in box office, respectively.

During the National Day period, the group’s main distribution/production of “Volunteer Army: Bloodbath for Peace” and “Assassination Novelist 2” ranked first and third in box office, respectively.

During the New Year’s period, the group’s promotion/distribution/production of “Zootopia 2,” “Avatar 3,” and “Carefully Crafted” ranked among the top three films of the period.

Furthermore, several of the above films have also received various awards and nominations, including the Chinese Film Golden Rooster Awards, Shanghai International Film Festival, Macau International Film Festival, and Singapore International Chinese Film Golden Lion Award.

In addition, the group’s imported film promotion services have also achieved phased results. In 2025, the group participated in the promotion/distribution/production work of 18 imported films, setting a historical record for the number of services.

It is worth mentioning that the group provided promotion/distribution services for all five of the top imported films by annual box office, effectively covering the core box office of imported films. Going forward, the group will continue to enhance its promotional service capabilities for leading imported films.