Future Good Home, Holike | Holike Brand Strategy Upgrade and New Product Launch, Delivering an Exclusive Answer Sheet for "Future Good Home"

As the real estate market bids farewell to extensive growth and houses return to their essence as places to live; as “good houses” are incorporated into national strategy, quality becomes a new benchmark for residential life; as consumer demand evolves from “just livable” to “comfortable living,” a new era proposition is being rethought: what should a good home of the future look like? In response to this era’s proposition, Holike has consistently delved deep into exploration, capturing consumer trends with industry foresight and responding to the demands of the times through innovative practices.

On March 27, the “Future Good Home Holike - Holike Brand Strategy Upgrade and New Product Launch Conference” grandly commenced at the 2026 Guangzhou Custom Home Expo! At the conference, Hu Wenshuo, Director of the Healthy Housing Construction Office of the National Research Center for Housing and Living Environment Engineering, Secretary-General of the Healthy Housing Committee of the Housing Science and Technology Industry Innovation Strategic Alliance; Liang Jinghua, Founder of PAL DESIGN GROUP; Cai Yue, Founder and CEO of Youju/Jinteng Award Initiator; Zeng Yong, Secretary-General of the Guangdong Custom Home Association/Founder of the China (Guangzhou) Custom Home Expo and Light High-end Exhibition; and other industry guests engaged in dialogue with Holike’s Chairman Shen Hanbiao, Vice President Wang Dalei, and Retail Center General Manager Yin Heng. Dozens of mainstream media outlets such as NetEase Home, Sina Home, and Sohu Home focused on the event. Holike delivered a dedicated answer to the era’s proposition of “Future Good Home” through an industry gala.

Industry Experts Gather to Explore Together

Decoding New Trends for Future Good Homes

Driven by stable macroeconomic growth and generational shifts in consumption, the Chinese home furnishing industry is undergoing a profound quality transformation. Against this backdrop, the Holike brand strategy upgrade and new product launch conference invited several authoritative industry guests to deeply analyze the core connotations of future good homes from three dimensions: macro policy, design aesthetics, and the development of the home furnishing industry, pointing the direction for industry development and brand practice.

The implementation of the “good house” national strategy has delineated the era framework for the development of the home furnishing industry and set core standards for future good homes. Hu Wenshuo, Director of the Healthy Housing Construction Office of the National Research Center for Housing and Living Environment Engineering, interpreted the development trends of future good homes from the dual dimensions of policy and consumer demand. He stated that current consumers’ attention to housing quality has shifted from merely spatial dimensions to deeper aspects of design aesthetics, material texture, and smart experiences. The strategic direction of “high-end customization + AI smart home” proposed by Holike precisely aligns with changes in consumer demand, offering a comprehensive interpretation of the connotation of “good houses.”

Director of the Healthy Housing Construction Office Hu Wenshuo

If macro policies and trends outline the framework for future good homes, then design is the core force that injects warmth and soul into homes. Liang Jinghua, Founder of PAL DESIGN GROUP, shared his insights on the evolution of Chinese family living concepts and the design core of future good homes, drawing from over forty years of design experience. He believes, “The core of a home has never changed — it must always be aesthetically pleasing, functional, comfortable, and enduringly attractive. But the form of the home continuously evolves with people’s living needs.” “A home is not for display; it is for living.” He outlined a concrete vision of “future good homes” from multiple dimensions, including design aesthetics and human living experiences.

Founder of PAL DESIGN GROUP Liang Jinghua

Under the guidance of the “good house” national strategy, the custom home furnishing industry is ushering in new transformation opportunities. How can we achieve a deep integration of custom home furnishing with “good houses”? Zeng Yong, Secretary-General of the Guangdong Custom Home Association and Founder of the China (Guangzhou) Custom Home Expo and Light High-end Exhibition, provided a professional interpretation from the perspective of industry development, stating that the theme of this year’s Guangzhou Custom Home Expo is “Customization + Good Houses,” which is a precise grasp of the era trend, and Holike’s brand strategy upgrade of “high-end customization + AI smart home” is highly in sync with this industry trend. Holike, with its forward-looking strategic layout, sets a benchmark for industry development.

Secretary-General of the Guangdong Custom Home Association Zeng Yong

Strategic New Dimension

Bringing “Future Good Homes” to Reality

The diverse discussions among industry experts collectively outlined a clear profile of “future good homes.” As a master of custom furnishings, Holike presented its exclusive answer to “future good homes” with a brand-new brand strategy and significant new products. At the launch event, Holike Chairman Shen Hanbiao officially announced the new brand strategy, stating that Holike will drive its brand with a dual approach of “high-end customization + AI smart home,” embodying over twenty years of commitment to “master-level” standards with wings of proactive evolution. Regarding Holike’s definition of “future good homes,” Chairman Shen provided a clear and concrete interpretation: Future good homes are a comprehensive upgrade in quality, aesthetics, intelligence, and tactile experience. They ensure that all master-level, high-end, and intelligent elements are seamlessly integrated into daily life.

Chairman of Holike Mr. Shen Hanbiao

The implementation of the strategy relies on strong products; ultimately, the appearance of future good homes must be concretely presented in products. As the core vehicle for Holike’s brand upgrade, the Holike 2026 new products were prominently launched at the conference. Wang Dalei, Vice President of Holike, provided a detailed interpretation of the new products, stating: The Holike 2026 new products closely align with the “high-end customization + AI smart home” strategy, ranging from the Haitang series to the Ruijing series, and the He Mi AI smart home products, demonstrating the real integration of aesthetics, texture, intelligence, and tactile experience in these products. Holike is committed to making master design aesthetics part of everyday life, democratizing high-end craftsmanship, allowing AI technology to become a life partner that understands you, and ensuring that delivery services are a promise of peace of mind, making future good homes accessible.

Vice President of Holike Wang Dalei

Building a Coexistent Ecosystem for Designers

Creating Future Good Homes Together with Collaborative Power

Currently, people’s pursuit of design, aesthetics, and spatial emotions is becoming a new benchmark for quality life, while “aesthetic appeal” is also an important component of Holike’s four core dimensions for future good homes. Holike understands that a future good home with aesthetic appeal and warmth is never a one-sided creation by the brand; it is a collaborative effort among the brand, designers, distributors, and consumers. The infusion of design and expression of aesthetics are the core elements in creating future good homes, which is also why Holike continuously invests in the design field and deeply connects with the designer community.

To make master design aesthetics a standard part of daily life, in 2026, Holike will fully upgrade its designer channels and establish a deep collaboration with the Jinteng Award, one of the most influential awards in the Chinese design community, using design as a bridge to build a collaborative, symbiotic, and win-win industry cooperation platform.

Holike Designer Channel Strategic Cooperation Officially Launched

At the conference, Yin Heng, General Manager of Holike Retail Center, announced the 2026 Holike designer channel upgrade plan: Holike will collaborate with the Jinteng Award to create a full-link designer value support ecosystem, working with outstanding designers nationwide to integrate design aesthetics into every home space, creating a more aesthetically pleasing and warm future good home for Chinese families.

General Manager of Holike Retail Center Yin Heng

Cai Yue, Founder and CEO of Youju and Initiator of the Jinteng Award, also stated that after nine years of development, the Jinteng Award has become a comprehensive designer service platform that integrates professional evaluation, digital empowerment, and commercial connections. In 2026, the Jinteng Award will deeply collaborate with Holike, integrating resources from both parties to build a multi-party symbiotic and win-win industry ecosystem.

Founder & CEO of Youju, Jinteng Award Initiator Cai Yue

From the authoritative interpretation of the “good house” national strategy to the design masters’ philosophical sharing about future good homes; from the significant release of the “high-end customization + AI smart home” brand strategy to the stunning debut of new annual products; from a deep analysis of the development trends of the custom home furnishing industry to the formal launch of the strategic cooperation between Holike and the Jinteng Award designer channels, this Holike brand strategy upgrade and new product launch conference comprehensively and multidimensionally showcased Holike’s understanding and practice of “future good homes,” presenting an excellent exclusive answer sheet of “future good homes” for the industry and consumers.

The future is here, and good homes are expected. Holike will continue to focus on user needs as the starting point, drive with technological innovation, and work hand in hand with national distributors and designer partners to allow more Chinese families to live in future good homes with quality, aesthetics, intelligence, and warmth.

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