Jinjiang Hotels' non-net profit after deducting non-recurring gains and losses is expected to grow by 75.19% in 2025. The core business quality and efficiency are showing resilience, with deepening digital intelligence and globalization initiatives.

On the evening of March 27, 2026, Jinjiang Hotels (600754.SH) released its 2025 annual report. In 2025, the company achieved consolidated operating revenue of RMB 13.811 billion. Net profit after deducting non-recurring gains and losses reached RMB 945 million, up 75.19% year over year. The quality of earnings from its core business continued to improve.

By business segment, the domestic limited-service hotel business recorded revenue of RMB 9.496 billion, with net profit after deducting non-recurring gains and losses increasing 64.48% year over year. The full-service hotel business’s net profit attributable to the parent company increased 40.00% year over year.

As of the end of the reporting period, the company’s total assets were RMB 45.905 billion, and its net assets attributable to shareholders of listed companies were RMB 16.005 billion, up 3.87% year over year, with its financial structure further optimized.

Strengthening the foundation of its core business, driving improvement in both quality and efficiency through multi-point efforts

Facing the market-cycle challenges in 2025 for China’s hotel industry—“increasing supply and weakening demand”—the company’s domestic limited-service hotels demonstrated strong operational resilience under pressure. Its performance showed an improving trend with recovery quarter by quarter, moving from a lower base to a higher level. The full-year decline in RevPAR continued to narrow, and the fourth quarter achieved positive year-over-year growth. In 2025, the domestic limited-service segment’s net signed hotels increased 14.2% year over year, and deal quality improved steadily. For its direct-operated business, by optimizing the store portfolio, the company continued to strengthen the profitability base of each store; the average RevPAR growth rate of directly operated stores was 4.6 percentage points higher than that of franchised stores.

Membership performance improved significantly throughout the year, with ongoing deepening of value contribution. As of the end of 2025, the membership base expanded steadily: the total number of members increased 3.9% year over year. The central reservation rate’s average contribution for the full year was 62.8%, up 5.3 percentage points from 2024. Entering the fourth quarter, the central reservation rate rose to 73.8%, up 33.8% year over year. The proportion of direct sales increased by 15 percentage points from the beginning to the end of the year. As the member ecosystem continued to expand in terms of scenario coverage, user stickiness increased markedly. The membership contribution rate averaged 70.5% for the full year; the 2025 points redemption rate was 64%, up 9 percentage points from 2024.

In addition, the business for corporate travel and large clients also accelerated. Full-year nights volume increased 20.1% year over year, and the growth rate in the fourth quarter reached 35.8%, demonstrating clear growth momentum. Recently, an enterprise travel points program will also be launched, further enhancing customer experience and stickiness.

With the deepening rollout of entry-permission policies for visa-free travel and others, the company’s full-service hotel segment, leveraging both global channel reach and local operational execution advantages, realized two-way connectivity between the “Jinjiang Hui” and “Li Shang Hui” member systems. This brought into play the synergy between both parties’ official channels. In 2025, hotels in the Shanghai region achieved a 7.0% year-over-year increase in RevPAR.

The company focused on the “Travel with Jinjiang to Explore China” IP to differentiate and expand the leisure and vacation segment. Brands such as “Qingge,” “Tingran Yunju,” and “Feifan Yunju” opened 27 new stores in 2025, and the number of signed properties reached 141. Among these, the Yunju series of newly opened properties, leveraging deep integration of hospitality and wine-and-lodging experiences, continued to improve operating returns. RevPAR of this series was 10.7% higher than the brand average.

Advancing both digital intelligence and lean operations, forging the core of high-quality development

Digital intelligence initiatives continued to deepen. In 2025, more than 10,000 domestic operating hotels completed code unification for their PMS systems. This not only significantly strengthened the company’s end-to-end centralized control capabilities and improved the standardization level of store operations, but also provided solid system support for deep release of member value and large-scale expansion of its business.

The company comprehensively advanced the large-scale deployment of AI capabilities. The company’s self-developed super AI employee “JINTELL,” as of the end of 2025, had already been implemented in nearly 3,000 stores. By deeply integrating AI technology, intelligent hardware, and digital management tools, service robots delivered items more than 60 million times during the year, saving more than 5.7 million labor-hours. Store operational efficiency continued to improve.

The digital systems continued to iterate, and capabilities in omni-channel operations and refined management improved steadily. The central reservation system, centered on the WeHotel CRS system, connected real-time links across all channels, enabling order synchronization at the millisecond level and real-time sharing of room inventory. This significantly improved channel control capabilities and efficiency in direct connections. The dynamic pricing system was also upgraded in parallel. Through revenue-management-based operations, RevPAR performance of stores under its brands was continuously optimized. Relying on the digital reconciliation platform, the settlement cycle for enterprise customers was compressed from T+10 to T+2, improving capital turnover efficiency for hotel franchisees.

Deepening global expansion to open up long-term growth potential

In 2025, the company continued to deepen its global expansion strategy, advancing the development of emerging markets in Southeast Asia and refreshing mature European markets. It improved its global business network and opened up long-term growth potential.

In the Southeast Asia market, regarding project execution, currently two hotels have entered the stage of being pending opening: the 7 Days brand store located in Kuala Lumpur, Malaysia, and the Jinjiang Inn in Luang Prabang, Laos. These two projects represent the company’s two-pronged strategy in Southeast Asia’s core tourist cities and regional hub cities—covering both the economy and mid-to-high-end brand segments.

The global supply chain system continued to be improved, enabling overseas brands’ expansion into overseas markets and business growth in all directions. The company’s GPP global procurement platform has built a global procurement service network covering all categories and all stages of the supply chain, while its overseas B2B procurement platform covers 74 countries. Leveraging its own scale advantages, GPP achieved significant cost reductions in procurement. In 2025, it cumulatively saved nearly RMB 200 million in procurement costs for its franchisees.

Image source: Visual China