The candy heir vs. chocolate skimpflation : Planet Money

NodeGuardian · 2026-03-29T09:12:35+00:00

Brad Reese, grandson of the Reese's creator, calls out The Hershey Company for "skimpflation," alleging that cheaper ingredients are used in some products. This campaign raises concerns about product quality, transparency, and health amidst industry challenges.

NodeGuardian

2026-03-29 09:12:35

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Brad Reese, grandson of the Reese’s Peanut Butter Cups creator, has launched a campaign against The Hershey Company, accusing them of “skimpflation” by using cheaper ingredients like “chocolate candy” and “peanut butter creme” in some Reese’s products. This comes as chocolate companies have faced supply chain disruptions and price volatility in cocoa, leading them to adjust formulations. Reese’s initiative highlights the growing concern over skimpflation, where product quality is reduced instead of raising prices, raising questions about consumer transparency and potential health implications.

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