Ping An PayXin: The core of Ping An Integrated Finance is customer management

MaticHoleFiller · 2026-03-29T00:39:06+00:00

Ping An of China announced at the 2025 annual performance release that it is adjusting the disclosure dimensions of integrated finance, focusing on customer management, and dividing into protection, credit, asset, and service categories. Vice President Fu Xin pointed out that this optimization aims to respond to customer needs and emphasized the importance of service development, with service clients increasing by 4% year over year.

MaticHoleFiller

2026-03-29 00:39:06

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Viewpoint Network News: On March 27, China Ping An held its 2025 annual performance press conference.

Regarding the adjustments in the disclosure dimensions and system of Ping An’s comprehensive finance, Fu Xin, the Deputy General Manager and Chief Financial Officer of Ping An, stated that the core of Ping An’s comprehensive finance is customer management, and this disclosure adjustment is based on customer needs and customer management perspectives.

Ping An originally had three basic dimensions: number of customers, contracts, and products. This year, the business has been divided into four categories: protection, credit, assets, and the previously undivided service category.

The protection category is Ping An’s traditional strength, relying on life insurance, property insurance, and health insurance-related customers to solidify its development foundation; the asset category aligns with the wealth management needs of the middle class, showcasing business layout externally and enhancing the wallet share of customers internally as a core competitive advantage; the credit category includes credit cards, personal loans, and other business segments, with the company actively clearing low-quality and high-risk credit businesses to achieve customer tier optimization and upgrading.

Regarding the newly added service dimension, Fu Xin further stated that Ping An will place great emphasis on service construction this year and in the coming years.

Data shows that Ping An’s service customers reached 158 million, a year-on-year increase of 4%. Fu Xin believes that this reflects that customers no longer only recognize products but also acknowledge the service value of Ping An and the product + service development model.

Fu Xin stated that overall, the optimization of Ping An’s comprehensive finance disclosure framework is based on customer growth, real customer needs, and the service demands of customers throughout their entire lifecycle, while also clarifying external disclosure standards and internal management requirements.

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Massive information and precise interpretation can be found in the Sina Finance APP.

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