Postal Savings Bank of China Shanghang County Branch: 3.15 Financial Consumer Protection Campaign in Rural Areas - Protecting Rural Financial Security at the Countryside

To deeply practice the original intention of “Finance for the People” and improve financial literacy among rural residents, the Postal Savings Bank of China Shanghang County Branch focuses on weak links in rural financial knowledge dissemination. They organize professional publicity teams to go deep into towns such as Nanyang Town and Gutian Town in Shanghang County to carry out financial consumer rights protection awareness activities, bringing practical financial knowledge directly to the doorsteps of the people.

The activities are closely aligned with the needs of rural residents, avoiding technical jargon, and adopting down-to-earth approaches. In Nanyang Village, Nanyang Town, Shanghang County, the publicity team members use local dialects to conduct “micro-lectures,” covering topics such as telecom fraud prevention, anti-counterfeit currency, deposit insurance, and personal information protection. They combine typical cases like fake financial products, impersonation of village officials, and bank card misuse to analyze scam tactics, reminding farmers to remember the principles of “not trusting blindly, not revealing information, and not transferring money.” In Buyun Township, Gutian Town, Shanghang County, the publicity staff distribute illustrated leaflets and provide one-on-one answers to questions about social security card usage, rural loans, and financial rights protection. They teach safe mobile banking operations and methods to identify counterfeit currency through “look, touch, listen, and test,” ensuring villagers understand, remember, and can apply the knowledge. For key groups such as rural elderly, the publicity team patiently explains the legal risks of lending or borrowing bank cards and the hidden traps of illegal fundraising, clearly informing them about legitimate financial service channels and the eight basic rights of financial consumers. They guide residents to establish rational consumption concepts and enhance their self-protection abilities.

This activity is a vivid practice of the Postal Savings Bank of China Shanghang County Branch’s deep engagement in the rural market and support for rural revitalization. Moving forward, the bank will continue to focus on the financial needs of rural revitalization, promote the deep integration of consumer protection publicity with daily services, and provide warmer financial services to safeguard the “money bags” of rural residents, injecting stronger financial momentum into the comprehensive revitalization of Shanghang County’s countryside.