Yonghui Supermarket issues an official statement: The so-called "store closure" rumors circulating online are completely false.

On the evening of March 13, Yonghui Supermarket (601933.SH) issued a statement titled “Strictly Crack Down on Malicious Online Rumors,” stating that all of the company’s stores are operating normally, and the rumors of “store closures” circulating online are completely false.

In the official statement, Yonghui Supermarket said that recently, some online accounts have deliberately fabricated false rumors such as “store closures” and “stores shutting down” about its normally operating stores, and have been widely spreading these videos on short video platforms. These claims are seriously inconsistent with the facts and are purely malicious hype aimed at gaining traffic, which has caused serious damage to the company’s reputation.

Yonghui Supermarket stated that such malicious fabrication and dissemination of rumors about the company’s bankruptcy are not mere falsehoods but serious commercial defamation. These actions have severely violated laws and regulations. In response to such malicious infringement, Yonghui Supermarket maintains a “zero tolerance” attitude, “has fully collected evidence and completed the documentation and tracing of relevant accounts and historical infringing content”; “For those who spread rumors and false information with serious circumstances, our company will resolutely pursue legal responsibility and compensation, and will not tolerate it.”

Previously, on the night of January 26, Beijing Yonghui Supermarket issued a statement regarding the suspension of operations at the Hongkun Plaza store, stating that the store’s suspension was due to the property owner taking unilateral measures such as water and heating cuts multiple times since January 15, 2026, without effective communication or agreement with the company, obstructing normal store operations. On January 23, the company transported water via water trucks to the receiving area to resume operations, but the property owner responded by closing all customer access points through escalators and elevators, ultimately forcing the store to close. The claim that the store was “closed without authorization” is seriously inconsistent with these facts.

In the statement that evening, Yonghui Supermarket also said that all other stores in Beijing are operating normally. The company is still actively communicating with relevant parties regarding the Hongkun Plaza store and is making every effort to restore its operation as soon as possible.

On February 11, Yonghui Supermarket CEO Wang Shoucheng sent a New Year letter to all staff, honestly reflecting on the company’s past strategic mistake of “overemphasizing scale.” “Looking back, we admit that in pursuit of scale, we once deviated from our entrepreneurial original intention, our desires exceeded our capabilities, and we let down our employees’ efforts and customers’ trust. We have deeply realized our problems and sincerely apologize to everyone.”

The letter disclosed that after five years, Yonghui has once again achieved double growth in same-store customer flow and sales. 2025 marks the beginning of the first three-year reform and transformation period of the new Yonghui. The company has launched large-scale substantive adjustments, closing nearly 400 low-quality stores, and focusing on systematically renovating over 300 existing stores, with a total area exceeding 2 million square meters.

Wang Shoucheng revealed that in 2025, Yonghui has distributed nearly 50 million yuan in profit sharing to employees.

According to the latest announcement released by Yonghui Supermarket on January 20, the company expects a net loss attributable to parent of 2.14 billion yuan in 2025. The company stated that the performance loss is mainly due to major strategic adjustments in operations during 2025. These include asset write-offs and one-time investments caused by store renovations, as well as gross profit margin losses from store closures and renovations, totaling over 1.2 billion yuan.

It is noteworthy that since 2021, Yonghui Supermarket has experienced continuous losses, and by 2025, it is expected to have lost money for five consecutive years.

In May 2024, Yonghui Supermarket launched a learning program based on the Pang Donglai model, conducting comprehensive reforms in product supply chain, service and customer experience upgrades, employee benefits, and organizational culture reshaping. According to data disclosed by Yonghui, by the end of the third quarter of 2025, 222 stores had completed the Pang Donglai model transformation, covering categories such as fresh produce, prepared foods, baked goods, and daily necessities.

Looking ahead to 2026, Wang Shoucheng pointed out in a public letter that Yonghui Supermarket will focus on three areas of “deep cultivation”: first, deepening product development, moving from procurement to co-creation; second, deepening store experience, transforming from a transaction space to a lifestyle space; third, deepening organizational development, shifting from management functions to service functions.