Zhao Shang Jiyu's Lu Bin: Property Industry Enters Transformation and Upgrade Period, Building Comprehensive Competitiveness Becomes Key to Success

Leju Finance Wu Wenting On March 18, China Merchants Property Development held its 2025 annual performance release conference. Company Chairman Lu Bin, Managing Director Chen Zhiheng, and other senior executives along with Independent Director Zhang Bohui attended the meeting.

Chairman Lu Bin stated that the property industry is entering a period of steady development and transformation, shifting from extensive growth in scale to refined quality-focused development. High-quality growth has become the main theme. Driven by intensified market competition and upgraded customer demands, the industry’s Matthew effect is becoming more prominent. The core of future competition will be comprehensive strength, and building overall competitive capability is the key to success.

Regarding development strategy, China Merchants Property will further strengthen its “12347” strategic resolve, adhere to its position as China’s leading property asset management operator, and maintain a culture rooted in “customer-centric, performance-oriented, and virtuous upward growth.” The company will focus on the “lightweight, scalable, technological, and market-oriented” four development directions, while following a balanced approach to quality, efficiency, and scale. Supported by scale development and solid quality, the company aims to continuously increase profits, promote high-quality development, and persistently build a light-asset operation service platform.

In terms of business planning, during the “14th Five-Year Plan” period, the company will deepen its roots, specialize in forestry, and expand property services. For basic services, the company will focus on high-quality development, increasing scale, strengthening pathways, and boosting efficiency. By deepening core areas and focusing on high-potential regions, while maintaining advantages in traditional non-residential businesses, the company will prioritize market-oriented residential projects, develop specialized IFM and university sectors, cultivate hospital projects, and increase scale. Based on enhanced shareholder collaboration, the company will strengthen joint ventures and strategic cooperation paths, and opportunistically pursue mergers and acquisitions. Through full-process management from front to back end, the company aims to improve project development quality and efficiency.

Related company: China Merchants Property Development (SZ 001914)