Matrixport officially rebrands as BIT, clarifying its new strategic positioning

As part of our next-phase strategy, BIT is actively exploring opportunities in the U.S. capital markets, including potential public listings.

Digital financial services group Matrixport announced today that it has officially rebranded as BIT and will operate globally under the BIT brand. Along with the brand upgrade, BIT also released the “2026 Trust White Paper,” which systematically discloses the governance and risk control framework that the group has established and continues to operate, providing a verifiable trust foundation for clients and partners.

Currently, as the institutionalization of the digital asset industry accelerates and regulatory systems become more完善, market demands for platform governance capabilities and compliance operations are increasing. The new BIT brand more clearly reflects the company’s current business positioning and represents the strategic direction for the next stage of development.

BIT CEO John Ge stated, “The digital asset industry is entering a new phase where governance capabilities and compliant operations are becoming increasingly important. BIT embodies the results of the company’s ongoing business evolution and our long-term commitment to building a trustworthy digital asset financial infrastructure.”

He added, “‘Bridge into Tomorrow’ is not only our brand proposition but also our vision to connect traditional finance with the digital asset market and establish long-term trust with our clients.”

The company stated that this rebranding does not affect existing customer accounts, products, or services, and related legal entities and contractual arrangements remain unchanged.

As part of our next-phase strategy, BIT is also actively exploring opportunities in the U.S. capital markets, including potential public listings.

About BIT

BIT (formerly Matrixport) was founded in 2019 and is a globally trusted digital asset financial services group committed to integrity. Headquartered in Singapore, it has offices in seven countries and regions worldwide. Through robust governance, technological capabilities, and compliant operations, it connects traditional finance with the digital asset market.

BIT provides global institutional and professional investors with trading, custody, asset management, liquidity, and financing solutions, and supports on-chain integration and application of real-world assets (RWA). Its entities hold licenses and are regulated in Singapore, Hong Kong, Switzerland, the UK, the US, and Bhutan, including a major payment institution license in Singapore (MPI) and a collective asset management license issued by FINMA in Switzerland.

Currently, the group manages assets exceeding $6 billion, with a monthly trading volume of over $7 billion. It has paid out over $2 billion in interest to clients and is valued at over $1 billion. It was listed on the Hurun Global Unicorn List 2024 and the Singapore Fintech Unicorn List 2025.