[Red Envelope] Fellow Countryman, Don't Go: Policies to Promote Travel Service Exports and Expand Inbound Consumption Have Arrived

$ZhongQingLv(sh600138)$ 17:01:42 [Ministry of Commerce Releases 16 Measures to Promote Travel Service Exports and Expand Incoming Tourism Consumption] Caixin, March 20 — The Ministry of Commerce has issued the “Policy Measures to Promote Travel Service Exports and Expand Incoming Tourism Consumption.” The measures propose 16 specific policies across seven areas: expanding inbound tourism consumption, facilitating inbound business activities, activating inbound sports event consumption, prospering inbound cultural and entertainment consumption, expanding inbound health tourism, developing inbound education and training consumption, and improving support measures. To stimulate new demand for service consumption, the policies suggest enriching inbound tour product offerings, enhancing international exhibition services and standards, supporting the introduction of international sports events, optimizing approval management for foreign-related commercial performances, and encouraging Chinese language education development. From the perspective of “integrating consumption resources,” the measures propose launching “sports + tourism” packages, expanding “performance + cultural tourism” integrated consumption scenarios, supporting the creation of “international performance consumption zones,” and building international medical tourism brands.